A Playbook for Smarter eCommerce Growth

Learn how enterprise eCommerce brands are shifting from revenue-obsessed marketing to profit-first strategies that drive sustainable growth and help bridge the gap between marketing and finance.

Cover - Lifesight

Marketers, conventional attribution is causing bad decisions

Why ROAS is the “mirage metric” destroying your profitability

Discover how optimizing for revenue and ROAS alone may lead to impressive weekly reports but could be systematically destroying your bottom line.

The profit-first forecasting framework that scales brands sustainably

Master the step-by-step approach to building forecasts based on contribution margins, not vanity metrics – including how to set CAC thresholds, avoid common budgeting mistakes, and prepare for multiple scenarios.

How to bridge the marketing-finance divide with unified measurement

Learn the triangular approach combining Marketing Mix Modeling, Incrementality Testing, and smarter Attribution that transforms the usually adversarial relationship between marketing and finance into a collaborative partnership.

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