Reports & Resources
Lifesight boosts 32% incremental iRevenue for omni-channel retailer
Lifesight’s iROAS optimization boosts iRevenue by 45% for omni-channel retailer
Lifesight drives 4x sales increase for home accessories brand during BFCM
Lifesight’s causal-based MMM drives record BFCM sales for DTC beauty brand
How forecasting & optimization drove 45% YOY iRevenue boost during BFCM
Ecommerce measurement playbook for BFCM 2024
How a $1B Gaming mobile app company drove 8% incremental revenue using Lifesight MMM
How Advanced MMM and Causal Inference Led to a 28% ROI Uplift
Using Incrementality Testing to Find the True Value of a Campaign
Optimizing Budget Allocation With Marketing Mix Modeling
Increase Ad Budget Strategically With Incrementality Tests and Geo-experiments
Boosting Customer Loyalty with RFM Analysis
Maximize ROI & Minimize Ad Waste With Universal Attribution
Unlocking Success: How a Strategic Shift to MMM Led to a 15% Increase in Marketing ROI
Driving Success with Multi-touch Attribution: a Stellar 40% Quarterly Sales Growth
Data Sources for Marketing Mix Modeling
An Actionable Checklist for Marketing Mix Modeling
A Checklist to Implement Multi-touch Attribution
Marketing Mix Modeling Vendor Onboarding Checklist
Structured Approach to Incrementality Tests
Checklist for Agencies Mastering the Third-party Cookie-less Future
Third-Party Cookie Sunset: Preparation Guide for Brands & Agencies
The Incremental ROAS Playbook for BFCM 2023
A Guide To Marketing Effectiveness Measurement For Ecommerce Brands
Build vs. Buy MMM: Weighing both sides of the scale
Checklist for Brands to Grow in a Third-party Cookie-less Future
How to Win Higher Media Budgets in 2024
10 Experts Backed Foundation Models for Successful Marketing in 2024
Made to Measure: Seasonal Marketing With Data-driven Success
Mastering the Four Pillars of Marketing Measurements
10 Automations to Mint Money for your E-commerce Store
The Art of Strategic Segmentation
