Let’s face it – your customers don’t think about your brand in terms of “digital channels” versus “offline channels.” So why does your data live in separate places?
Most DTC and Retail marketing teams build different models for different channels, making it nearly impossible to see how everything works together. This creates headaches when trying to figure out what’s actually driving sales.
Merged Models: Combining Your Data for Better Insights ✨
Our new Merged Models feature lets you combine two marketing models that track the same goal (like sales or new customers). This means:
- Lesser time taken to generate Insights: Creating one combined model is much faster than building a new one from scratch
- View of the whole picture: Instantly understand how different channels affect each other
Take action faster: Make budget plans right from the model page without extra steps
When you merge your Social Media and Ecommerce marketplace models, you’ll finally see how these channels work together – discovering how well your Facebook campaigns help your products perform better in marketplaces.
Smarter Tests: Experiments That Work Around Your Business 🧪
The updated Experiments module makes testing marketing ideas much easier and more practical by helping you
- Pick better test markets: Choose which regions to test in without disrupting your most important markets during busy seasons
- Choose Experiment duration: Run tests for exactly as long as you need – no more, no less
- See lasting effects: Measure how your experiments continue to impact sales even after they’ve ended
Update campaigns automatically: Changes you design automatically apply to your Google and Meta campaigns without manual work
This means a DTC CMO can test different marketing approaches across regions without risking performance in key markets during critical times.
Dashboard Export: Share Insights with Anyone, Anywhere 📊➡️📱
Great data is useless if the right people can’t see it. The new Dashboard Export lets you:
- Set up automatic dashboard updates via email or Slack
- Save dashboards as PDFs or images for meetings
- Share your findings through channels your team already uses
Now when your boss needs the latest numbers five minutes before a big meeting, you’ll have them ready to go.
Better Marketing Decisions, Made Simple ⚡
These new tools help turn complicated marketing data into clear next steps. If you’re tired of piecing together information from different sources, we’d love to show you how Lifesight can help make marketing measurement simpler and more effective.
