All-in-one measurement suite you have been waiting for
Lifesight empowers marketers with actionable insights, helping you make smarter decisions, optimize campaigns, and drive real business growth
You can’t improve what you don’t measure
The world of marketing has evolved tremendously over the past 15 years but measurement has not.
Over 90% of marketers today are stuck with conventional attribution methods which are causing wasted spend, loss of trust and inability to hit their goals. It’s time for a change.
Why Lifesight?
Streamline your data for seamless decision-making
Centralize all your marketing data from diverse sources into a single source of truth. We eliminate data silos, ensuring real-time access and efficient workflows. This unified approach enables you to make informed decisions swiftly and effectively, enhancing overall marketing operations.
Accurately measure and maximize your marketing impact
Precisely assess the effectiveness of your marketing campaigns using advanced methodologies like Marketing Mix Modeling (MMM), Incrementality Testing, and Causal Attribution. We deliver unbiased, granular insights, allowing you to optimize budget allocation and achieve higher ROI with confidence.
Strategically plan and optimize with predictive precision
Enhance your marketing strategy with our planning, forecasting & optimization tools. Our platform provides robust forecasting capabilities and automated optimization recommendations, enabling you to proactively adjust strategies, maximize ROI, and sustain growth in a dynamic market environment.
Analyze your outcomes to inform your next actionable strategies
See how your decisions are impacting your business and track towards your goals. Our platform gives you the ability to predict the probability of hitting your goals, understanding of customer loyalty, bridges the insights gap and highlights opportunities for growth
Over $3.5B of marketing spend measured
We empower non-technical marketers with AI-powered decision making superpowers
Precision and Accuracy
Achieve unparalleled accuracy in your marketing measurements with our advanced methodologies and AI-powered tools. Lifesight ensures that every dollar you invest is accounted for and optimized for maximum impact.
Agility and Adaptability
Stay ahead in a dynamic market with a platform that adapts quickly to changes in consumer behavior and market conditions. Lifesight’s real-time insights and automated recommendations enable you to pivot your strategies swiftly and effectively.
Innovation and Excellence
We are committed to continuous innovation, integrating the latest technologies and methodologies to provide you with cutting-edge solutions. Our platform evolves with the industry, ensuring that you always have access to the most advanced marketing measurement tools.
Empowerment Through Data & AI
Make informed, confident decisions with actionable insights that drive your marketing strategies. Lifesight empowers you to analyze your outcomes thoroughly, optimize your budget allocation, and implement strategies that drive sustainable growth.
The single workflow for the most accurate measurement
Frequently asked questions
Lifesight is a unified marketing measurement platform that leverages advanced methodologies like marketing mix modeling, incrementality testing, and causal attribution to accurately measure the impact of marketing on business KPIs. Our platform empowers fast-growing brands to make data-driven decisions, optimize their marketing spend, and achieve better business outcomes with confidence.
Lifesight integrates data from all your marketing channels, both online and offline, to provide a comprehensive view of your marketing performance. Using AI-powered insights, our platform analyzes the true causal impact of each marketing tactic, allowing you to optimize your budget, forecast outcomes, and drive predictable growth.
Lifesight employs three core methodologies: Marketing Mix Modeling to identify and optimize impactful channels, Incrementality Testing to measure the true incremental lift of your campaigns, and Causal Attribution to provide accurate, causality-driven insights. These methodologies work together to deliver a holistic understanding of your marketing performance.
Lifesight is designed for C-level, marketers, finance leads, media planners, marketing operations managers, marketing scientists and data analysts. Our platform is ideal for fast-growing brands who want to get their marketing and finance teams to work collaboratively towards the same goals. It is designed for teams who are serious about maximizing the impact of their marketing initiatives and are transparent and accountable for their work.
Lifesight stands out by combining proven marketing measurement methodologies with AI-powered insights in a single, unified platform. Unlike traditional tools that rely on flawed attribution models, Lifesight provides accurate, causal measurements that eliminate data silos, enhance decision-making, and drive real business growth.
Lifesight offers a simple pricing plan tailored to meet the needs of businesses of all sizes. Whether you’re a startup or a large enterprise, our pricing is designed to provide you with the tools you need to optimize your marketing spend without breaking the bank. We offer a flat annual subscription fee along with monthly retainer fees for optional marketing science services.
Data security and privacy are top priorities for Lifesight. We implement robust security measures, including encryption, secure data storage, and regular security audits, to ensure that your marketing data is protected. Additionally, Lifesight is ISO 27001 and SOC2 Type 2 certified and we comply with all major data protection regulations like GDPR and CPRA to safeguard your information.
Lifesight provides comprehensive support to ensure you get the most out of our platform. This includes free onboarding, training resources, and access to our dedicated support team. We also offer world class marketing science services that serves as a fully managed platform offering. Whether you need help setting up your account or optimizing your marketing strategies, we’re here to assist you every step of the way.
Getting started with Lifesight is easy. You can request a demo through our website to see our platform in action and understand how it can benefit your business. Alternatively, you can start a free trial to explore our features and experience firsthand how Lifesight can transform your marketing measurement and optimization processes. Once you are ready to see how our platform can be used with your data, we offer a free pilot program that will let you experience the power of our platform with your own data, before you decide to subscribe.
