Webinar

How a Glassware Brand Increased Its Growth by 45% with Better Measurement

Discover how integrating advanced measurement tools can transform your marketing effectiveness and business growth.

About the event

An insightful session where we dive into a case study of a premium glassware brand that achieved a remarkable 45% growth in their market presence. By leveraging Lifesight’s advanced marketing measurement tools, the brand successfully improved its strategy, increase campaign efficiency, and maximized ROI. This webinar is perfect for marketers seeking actionable insights and proven strategies to elevate their brand’s performance.

Agenda

  1. Understanding Marketing Measurement: Dive into the essentials of Marketing Mix Modeling (MMM) and how it differs from last-click attribution.
  2. Case Study Walk-through: Examine how the glassware brand utilized Lifesight’s tools to revamp their marketing efforts and the technical steps involved.
  3. The Impact of Accurate Measurement: Discuss the quantifiable benefits experienced by the brand, including budget optimization and revenue growth.
  4. Q&A Session: Listen to the questions answered by our experts, Rohit, Max and Rajeev.

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Speakers

Behind the Mic

Rohit Maheswaran - Lifesight

Rohit Maheswaran

Co-founder & CPO

As Co-founder & CPO at Lifesight, Rohit leads product strategy and data solutions, enabling businesses to unlock actionable insights…

Max Green - Lifesight

Max Green

Enterprise Account Executive

As Enterprise Account Executive, Max Green connects brands with powerful AdTech and MarTech solutions, enabling them to elevate customer engagement…

Rajeev Nair 1 - Lifesight

Rajeev Nair

Co-founder & VP of Products

As VP of Products at Lifesight, Rajeev spearheads innovation at the intersection of all things data & automation for marketing…