Read the latest blog from Lifesight
Published on: May 15, 2024
How To Run Incrementality Experiments?
Find the power of incrementality experiments to refine your marketing strategy. Track down to validate hypotheses, measure success, and optimize campaigns effectively.
Published on: May 6, 2024
How to Use Lift Tests to Evaluate Marketing Campaign Impact?
Attributing revenue to the right campaign is easy when you have the proper measurement strategy. Find out why lift testing is a credible solution.
Published on: April 23, 2024
The Rise of Contextual Advertising in a Cookie-less World
Unlock the power of contextual advertising in a cookie-less world. Explore benefits, strategies, and implementation insights in this comprehensive guide.
Published on: April 19, 2024
Role of Marketing Experiments in Measurement
Ever wonder how marketing experiments boost strategies? Learn about their various types, benefits, challenges, and future predictions in our blog.
Published on: April 12, 2024
The Science Behind Media Planning
Unlock the secrets of media planning in 2024. Learn the strategic process, from research to optimization, to maximize ROI in your advertising campaigns.
Published on: April 11, 2024
What is Media Buying? Step by Step Guide to Media Buying
Explore the evolving landscape of media buying in the digital era. Learn how to navigate changes, target audiences effectively, and optimize campaigns for success.
Published on: March 22, 2024
Top Marketing Mix Modeling Tools for 2025
Explore the top marketing mix modeling tools for accurate ROI measurement. From Lifesight to Northbeam, find the best fit for your business needs!
Published on: March 15, 2024
Best Unified Marketing Measurement Tools in 2025
Here are the best UMM tools in 2025 to consolidate your marketing efforts and generate accurate measuring metrics for you.
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Published on: March 13, 2024
Top 4 Ways To Optimize Marketing Ad Spend: MMM, MTA, AB Tests & Lift Tests
Learn top ad spend optimization strategies for marketers managing multiple campaigns. Maximize ROI with A/B testing, lift tests, MMM, and MTA.
