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  • Beyond Discounts: How Building Brand Equity Can Transform Your Holiday Sales

    Beyond Discounts: How Building Brand Equity Can Transform Your Holiday Sales

  • What is Synthetic Data

    Published on: March 1, 2024

    What is Synthetic Data: Everything You Need to Know

    Discover how synthetic data revolutionizes marketing analytics, addressing privacy concerns and enabling risk-free experimentation. Learn about its generation, use cases, and impact on marketing mix modeling.

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  • Geo Experiments Guide

    Published on: February 28, 2024

    A Step-By-Step Guide For Mastering Geo Experiments

    Learn the step-by-step strategies, case studies, and best practices to conduct effective geo experiments that lead to profitable growth for your business.

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  • 4 Ways Modern Marketers Can Start Their AI Journey 694ff8f44b 1 scaled - Lifesight

    Published on: February 21, 2024

    4 Ways Modern Marketers Can Start Their AI Journey

    Discover the transformative power of AI in marketing with Lifesight's comprehensive guide. Explore data enrichment, content creation, machine learning in advertising, and predictive modeling to optimize your marketing strategies.

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  • marketing measurement trends a8467439c9 1 scaled - Lifesight

    Published on: February 21, 2024

    Marketing Measurement Trends & Prediction for 2024

    Unlock the future of marketing with insights on marketing measurement trends for 2024. Learn how to navigate a privacy-first landscape efficiently.

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  • Key Strategies to Optimize Your Digital Ad Campaign

    Published on: February 8, 2024

    Key Strategies to Optimize Your Digital Ad Campaign

    Top strategies to optimize digital ad campaigns and boost ROI with expert insights on targeting, creatives, and analytics.

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  • multi touch attribution tools

    Published on: February 8, 2024

    Best Multi-touch Attribution Tools for 2024

    Take a look at the best multi-touch attribution tools for 2024 to optimize your marketing efforts. Find the perfect tool for your business to boost your ROI.

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  • Popular Social Media Platforms

    Published on: February 8, 2024

    10 Most Popular Social Media Platforms: Growth and Visits Analysis

    Learn the meteoric rise of social media platforms from 2019 to 2023. Uncover key insights, top visiting countries, and user demographics in this in-depth analysis.

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  • 7 Advanced Data Strategies for High Value Omnichannel Brands 4b82b8d273 1 scaled - Lifesight

    Published on: February 5, 2024

    7 Advanced Data Strategies for High-Value Omnichannel Brands

    Learn data-driven eCommerce strategy in 7 steps. Maximize profitability and customer engagement with effective data collection, governance, and analysis.

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  • Last Touch vs Multi-Touch Attribution

    Published on: February 1, 2024

    Understanding Attribution Models: Last Touch vs Multi-Touch Attribution

    Check the differences between last touch and multi-touch attribution models in marketing. Learn how to optimize your strategy for better campaign effectiveness.

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