Read the latest blog from Lifesight
Published on: March 13, 2024
Top 4 Ways To Optimize Marketing Ad Spend: MMM, MTA, AB Tests & Lift Tests
Learn top ad spend optimization strategies for marketers managing multiple campaigns. Maximize ROI with A/B testing, lift tests, MMM, and MTA.
Published on: March 12, 2024
A Guide To Unified Marketing Measurement
Explore how Unified Marketing Measurement (UMM) tackles modern marketing challenges, offering actionable insights to drive strategic decisions and enhance profitability.
Published on: March 4, 2024
7 Strategies to Help Agencies Win more Budgets in 2024
Discover 7 powerful strategies to boost agency budgets in 2024. Learn key tactics for securing more funding and maximizing marketing success.
Published on: March 1, 2024
What is Causal AI and Why Does it Matter?
Dive into the world of Causal AI and discover its significance in understanding cause-and-effect relationships. Explore applications across industries and learn how it revolutionizes marketing strategies.
Published on: March 1, 2024
What is Synthetic Data: Everything You Need to Know
Discover how synthetic data revolutionizes marketing analytics, addressing privacy concerns and enabling risk-free experimentation. Learn about its generation, use cases, and impact on marketing mix modeling.
Published on: February 28, 2024
A Step-By-Step Guide For Mastering Geo Experiments
Learn the step-by-step strategies, case studies, and best practices to conduct effective geo experiments that lead to profitable growth for your business.
Published on: February 21, 2024
4 Ways Modern Marketers Can Start Their AI Journey
Discover the transformative power of AI in marketing with Lifesight's comprehensive guide. Explore data enrichment, content creation, machine learning in advertising, and predictive modeling to optimize your marketing strategies.
Published on: February 21, 2024
Marketing Measurement Trends & Prediction for 2024
Unlock the future of marketing with insights on marketing measurement trends for 2024. Learn how to navigate a privacy-first landscape efficiently.
Published on: February 8, 2024
Key Strategies to Optimize Your Digital Ad Campaign
Top strategies to optimize digital ad campaigns and boost ROI with expert insights on targeting, creatives, and analytics.
