Read the latest blog from Lifesight
Published on: August 7, 2025
What is Geo‑Based Incrementality Testing? A Marketer’s Playbook for 2025
Master geo-based incrementality testing: why it matters, how it works, and how to launch statistically sound geo-lift experiments that prove true marketing ROI. Step-by-step design templates, formulas, and real-world case studies.
Published on: July 26, 2024
A Guide to Marketing Budget Planning & Forecasting in Ecommerce
Master your ecommerce marketing budget planning with our comprehensive guide. Learn effective strategies, tools, and best practices to optimize your budget for maximum ROI.
Published on: July 18, 2024
A Guide to Marketing Budget Planning & Forecasting In Retail
Optimize retail marketing budget planning with AI for strategic advantage! Learn steps, tools, and best practices to enhance financial management in the competitive retail industry.
Published on: July 2, 2024
How To Overcome GA4 Limitations for Better Measurement In Ecommerce
Learn about GA4’s features, compare it with UA, and overcome its limitations. Get the data you need for insightful marketing measurement of e-commerce.
Published on: July 2, 2024
Key Strategies to Optimize Your E-commerce Digital Ad Campaign
Top strategies to optimize eCommerce digital ad campaigns and boost ROI with expert insights on targeting, creatives, and analytics.
Published on: June 25, 2024
How Can Advertisers Use Amazon Attribution?
Look at how to use Amazon Attribution to optimize your ad campaigns with detailed cross-channel insights, actionable data, and improved marketing strategies.
Published on: May 22, 2024
Why Is Marketing Attribution Broken?
Discover why traditional marketing attribution models falter and explore a holistic approach to measure marketing effectiveness in a privacy-focused world.
Published on: May 22, 2024
How To Overcome GA4 Limitations for Better Measurement
Learn about GA4’s features, compare it with UA, and overcome its limitations. Get the data you need for insightful marketing measurement.
Published on: May 15, 2024
How To Run Incrementality Experiments?
Find the power of incrementality experiments to refine your marketing strategy. Track down to validate hypotheses, measure success, and optimize campaigns effectively.
Published on: May 6, 2024
How to Use Lift Tests to Evaluate Marketing Campaign Impact?
Attributing revenue to the right campaign is easy when you have the proper measurement strategy. Find out why lift testing is a credible solution.
