Read the latest blog from Lifesight
Published on: August 1, 2023
8 Product Recommendation Use Cases in Ecommerce
Product recommendations are essentially a filtering mechanism that attempts to anticipate and display the products a user would like to purchase.
Published on: August 1, 2023
The Essential Guide to DTC Customer Loyalty Programs
A customer loyalty program is a marketing and customer retention strategy that identifies and rewards recurring shoppers.
Published on: August 1, 2023
RFM Segmentation Identifying the Worth of Each Customer
RFM analysis in retail helps understand different groups of customers, purchase history, analyze shopping patterns & spot most valuable customers from the rest.
Published on: August 1, 2023
Behavioral Segmentation – How to Personalize every Customer Touchpoint
Dividing customers into smaller groups based on their behavior not just help target precise audience but also important to run successful marketing campaign.
Published on: August 1, 2023
11 Ecommerce Trends to Watch Out in 2024
Explore the 11 e-commerce trends shaping 2024, from livestream shopping to AI-powered personalization. Stay ahead in the competitive e-commerce landscape!
Published on: August 1, 2023
11 Tips to Enhance Ecommerce SEO
Wondering how to improve online store's SERP ranking? Implement these 11 tips into your ecommerce SEO strategy, and you will see an increase in sales and ROI.
Published on: August 1, 2023
What you Should do with Browse Abandonment and Abandoned Carts
With these abandoned cart and browsing abandonment tactics, it's possible to reach out to a valuable group of customers.
Published on: August 1, 2023
Top 5 Ecommerce Customers Pain Points & Ways to Fix them
One of biggest challenges for an ecommerce business today is customer satisfaction and here are major customer pain points that brands need to solve right away.
Published on: August 1, 2023
How to Measure NPS for Ecommerce
Net Promoter Score (NPS) is customer loyalty & satisfaction metric calculated on a scale of 0 to 10. If you are ecommerce store owner, here is guide for you.
