Read the latest blog from Lifesight

Published on: March 22, 2024

Explore the top marketing mix modeling tools for accurate ROI measurement. From Lifesight to Northbeam, find the best fit for your business needs!

Published on: March 15, 2024

Here are the best UMM tools in 2024 to consolidate your marketing efforts and generate accurate measuring metrics for you.

Published on: March 13, 2024

Learn top ad spend optimization strategies for marketers managing multiple campaigns. Maximize ROI with A/B testing, lift tests, MMM, and MTA.

Published on: March 12, 2024

Explore how Unified Marketing Measurement (UMM) tackles modern marketing challenges, offering actionable insights to drive strategic decisions and enhance profitability.

Published on: March 4, 2024

Discover 7 powerful strategies to boost agency budgets in 2024. Learn key tactics for securing more funding and maximizing marketing success.

Published on: March 1, 2024

Dive into the world of Causal AI and discover its significance in understanding cause-and-effect relationships. Explore applications across industries and learn how it revolutionizes marketing strategies.

Published on: March 1, 2024

Discover how synthetic data revolutionizes marketing analytics, addressing privacy concerns and enabling risk-free experimentation. Learn about its generation, use cases, and impact on marketing mix modeling.

Published on: February 28, 2024

Learn the step-by-step strategies, case studies, and best practices to conduct effective geo experiments that lead to profitable growth for your business.

Published on: February 21, 2024

Discover the transformative power of AI in marketing with Lifesight's comprehensive guide. Explore data enrichment, content creation, machine learning in advertising, and predictive modeling to optimize your marketing strategies.