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  • Meta Tracking Restriction Update

    When Meta Gives You a Health Check: Navigating New Tracking Restrictions

  • marketing experiments in measurement dd9d1f2ef1 1 scaled - Lifesight

    Published on: April 19, 2024

    Role of Marketing Experiments in Measurement

    Ever wonder how marketing experiments boost strategies? Learn about their various types, benefits, challenges, and future predictions in our blog.

  • media planning process 3f240a256c 1 scaled - Lifesight

    Published on: April 12, 2024

    The Science Behind Media Planning

    Unlock the secrets of media planning in 2024. Learn the strategic process, from research to optimization, to maximize ROI in your advertising campaigns.

  • media buying guide 73d321c648 1 scaled - Lifesight

    Published on: April 11, 2024

    What is Media Buying? Step by Step Guide to Media Buying

    Explore the evolving landscape of media buying in the digital era. Learn how to navigate changes, target audiences effectively, and optimize campaigns for success.

  • Top Marketing Mix Modeling Tools

    Published on: March 22, 2024

    Top Marketing Mix Modeling Tools for 2024

    Explore the top marketing mix modeling tools for accurate ROI measurement. From Lifesight to Northbeam, find the best fit for your business needs!

  • best unified marketing measurement tools 1eb3e84b66 1 scaled - Lifesight

    Published on: March 15, 2024

    Best Unified Marketing Measurement Tools in 2024

    Here are the best UMM tools in 2024 to consolidate your marketing efforts and generate accurate measuring metrics for you.

  • ways to optimize marketing ad spend 4ed346947a 1 - Lifesight

    Published on: March 13, 2024

    Top 4 Ways To Optimize Marketing Ad Spend: MMM, MTA, AB Tests & Lift Tests

    Learn top ad spend optimization strategies for marketers managing multiple campaigns. Maximize ROI with A/B testing, lift tests, MMM, and MTA.

  • unified marketing measurement guide

    Published on: March 12, 2024

    A Guide To Unified Marketing Measurement

    Explore how Unified Marketing Measurement (UMM) tackles modern marketing challenges, offering actionable insights to drive strategic decisions and enhance profitability.

  • Marketing Budget Strategies for Agencies 9afb6f018b 1 - Lifesight

    Published on: March 4, 2024

    7 Strategies to Help Agencies Win more Budgets in 2024

    Discover 7 powerful strategies to boost agency budgets in 2024. Learn key tactics for securing more funding and maximizing marketing success.

  • What is Causal AI

    Published on: March 1, 2024

    What is Causal AI and Why Does it Matter?

    Dive into the world of Causal AI and discover its significance in understanding cause-and-effect relationships. Explore applications across industries and learn how it revolutionizes marketing strategies.