Read the latest blog from Lifesight

Let's delve into the key trends that are shaping the future of ecommerce. 1. Recession-proofing with retention 2. Focus on CLTV over conversion rate.

Here are 8 ways in which artificial intelligence in ecommerce is changing the marketing: 1. Personalization 2. Customer segmentation 3. Automation.

Here are the 14 no-fluff, proven, and real-life DTC valentine’s Day marketing ideas that you can implement, this year and beyond.

Created and shared by actual customers of a brand, user-generated content is a unique form of online advertising that can't be bought.

These ecommerce growth strategies must be established from the start 1. Develop a unique brand story 2. Create an easy-to-use website 3. Build a community.

7 Pinterest marketing strategies for Ecommerce - 1. Use keywords and hashtags 2. Share a variety of Pins 3. Create boards that showcase your products

The goal of customer lifecycle management (CLM) is to track and analyze data gathered from customers at all points throughout their journey with a business.

Here are 10 different tools that can boost sales on your Shopify store. We hope this is helpful as you build out your ecommerce marketing stack.

Learn how to minimize returns and boost customer satisfaction by implementing proactive strategies for reducing ecommerce return rates.