Read the latest blog from Lifesight

  • Beyond Discounts: How Building Brand Equity Can Transform Your Holiday Sales

    Beyond Discounts: How Building Brand Equity Can Transform Your Holiday Sales

  • Beyond Discounts: How Building Brand Equity Can Transform Your Holiday Sales

    Published on: November 15, 2024

    Beyond Discounts: How Building Brand Equity Can Transform Your Holiday Sales

    We’ll explore how building brand equity consistently throughout the year using marketing mix models can drive sustainable growth & strengthen brand perception.

    Read blog
  • Are You Optimizing Your Programmatic Measurements Strategy c445d866f7 1 - Lifesight

    Published on: November 29, 2023

    Are You Optimizing Your Programmatic Measurements Strategy?

    Find three often-overlooked routes to optimize programmatic advertising success. Learn how Lifesight's platform can enrich your metrics and measurements.

    Read blog
  • customer success strategies dff30693bb 1 - Lifesight

    Published on: November 29, 2023

    5 Strategies for Achieving Customer Success Goals and Enhancing the Customer Experience

    Learn how to build strong customer relationships, optimize your service offerings, and leverage technology to improve your customer support capabilities

    Read blog
  • 3 trends disrupting CPG marketing like never before c05fc2c325 1 - Lifesight

    Published on: November 29, 2023

    3 Trends Disrupting CPG Marketing Like Never Before

    Recent trends in connectivity, consumer behaviour, and direct-to-consumer choices have disrupted the CPG sector like never before. Here are 3

    Read blog
  • Insights On Marketing Mix Modeling And Media Buying In A Privacy First Era ft Rohit Maheswaran f16c1abd05 1 - Lifesight

    Published on: November 22, 2023

    Insights On Marketing Mix Modeling And Media Buying In A Privacy First Era

    Hear from Rohit Maheswaran, Co-Founder and CPO at Lifesight on how MMM can help you unlock scale and incrementality and optimize your media buying experience

    Read blog
  • Panel event repurposing a652168813 1 - Lifesight

    Published on: November 21, 2023

    5 Things Recommended By Experts To Overcome Signal Loss And Identity Issues

    Check expert insights on overcoming signal loss & identity issues in advertising. Learn about first-party data solutions and strategies for marketing success.

    Read blog
  • Top Measurement Mistakes Most Marketers Make 3b490bcaec 1 - Lifesight

    Published on: November 21, 2023

    Top 5 Marketing Measurement Mistakes & How To Avoid Them

    Learn how to avoid common marketing measurement mistakes for better ROI. Discover solutions to enhance your data-driven marketing strategy. Book a demo now!

    Read blog
  • incrementality vs ab testing

    Published on: November 20, 2023

    The Distinct Roles of Incrementality Testing and A/B Testing

    Explore the differences between Incrementality Testing and A/B Testing. Learn when to use each method for assessing the marketing strategies effectively.

    Read blog
  • Packaged CDP vs Composable CDP What are the differences a1c925b725 1 - Lifesight

    Published on: November 7, 2023

    Packaged CDP Vs Composable CDP: What Are the Differences ?

    Explore the differences between Packaged and Composable CDPs, and learn how to choose the ideal Customer Data Platform for your business's data strategy.

    Read blog
  • Feature Release Optimizing Ad Spend With Lifesight s MMM and Budget Optimizer 02810f3269 1 - Lifesight

    Published on: November 3, 2023

    Feature Release: Optimizing Ad Spend With Lifesight’s MMM & Budget Optimizer

    Unlock efficient ad spend optimization with Lifesight's MMM and Budget Optimizer feature release. Maximize ROI effortlessly.

    Read blog