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  • ga4 limitations 475a04baf9 1 scaled - Lifesight

    How To Overcome GA4 Limitations for Better Measurement In Ecommerce

  • Feature Release Optimizing Ad Spend With Lifesight s MMM and Budget Optimizer 02810f3269 1 - Lifesight

    Published on: November 3, 2023

    Feature Release: Optimizing Ad Spend With Lifesight’s MMM & Budget Optimizer

    Unlock efficient ad spend optimization with Lifesight's MMM and Budget Optimizer feature release. Maximize ROI effortlessly.

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  • Identifying the true value of Tik Tok ads using MMM

    Published on: November 2, 2023

    Identifying the true value of TikTok ads using MMM

    Learn why measuring TikTok ad performance is challenging and how marketing mix modeling (mmm) can provide deeper insights. Discover Lifesight's solution today!

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  • Navigating Seasonal Trends with MMM as a tool f7c8452394 1 - Lifesight

    Published on: October 30, 2023

    The Modern Marketer’s Guide to Seasonality In Marketing Mix Modeling

    Dive into the intricacies of seasonality in marketing mix modeling, optimizing strategies for holiday campaigns and understanding ROI nuances.

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  • Incrementality Testing Pros and Cons

    Published on: October 27, 2023

    Weighing The Pros and Cons of Incrementality Testing

    Explore the benefits and drawbacks of incrementality testing in marketing, ensuring informed campaign optimization decisions.

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  • Unveiling the Ultimate Guide for Measuring Your Holiday Season Success and Beyond 2f2d75437e 1 - Lifesight

    Published on: October 27, 2023

    Unveiling the Ultimate Guide for Measuring Your Holiday Season Success and Beyond

    Unlock insights for BFCM success with our Holiday Season Measurement Guide. Learn precision planning, calendar strategies, and actionable tips for optimized campaigns.

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  • What exactly is server side tracking and how does it work 2009904beb 1 - Lifesight

    Published on: October 25, 2023

    What exactly is server-side tracking, and how does it work?

    Unlock the evolution of web tracking: from client-side origins to the power of server-side tracking. A journey through data’s history.

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  • Audience Suppression How And When To Use It 2376f890c1 1 - Lifesight

    Published on: October 20, 2023

    Audience Suppression: How And When To Use It

    Unlock the strategic power of audience suppression in digital marketing. Learn effective tactics to enhance ad efficiency, avoid wasted spend, and maximize ROI.

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  • What Is Clickstream Data and How Can It Help Your Business

    Published on: October 20, 2023

    What Is Clickstream Data & How Can It Help Your Business?

    Unlock the power of clickstream data! Dive into its definition, benefits, and strategies to boost your business. Discover a data goldmine today!

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  • Going Beyond the Obvious How Advertisers are Using Lifesight Audiences to Improve Engagement by 200x b2a5fbea62 1 - Lifesight

    Published on: October 16, 2023

    Going Beyond the Obvious: How Advertisers are Using Lifesight Audiences to Improve Engagement by 200x

    Discover precision targeting and lookalike segments that drive results. Reinvent your marketing strategies for better ROI. Learn More

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