Read the latest blog from Lifesight

  • The Showdown Marketing Attribution vs Incrementality Insights

    The Showdown: Click-based attribution vs Causal-based measurement

  • The Showdown Marketing Attribution vs Incrementality Insights

    Published on: February 18, 2025

    The Showdown: Click-based attribution vs Causal-based measurement

    Move beyond outdated attribution models - embrace causal measurement to uncover true marketing impact and drive real business growth.

  • omnichannel retail examples and benefits 4a2516520c 1 - Lifesight

    Published on: November 29, 2023

    Understanding Omni-Channel Retail: Examples and Benefits

    Discover the benefits of omni-channel retail and learn from real-life examples in our comprehensive blog.

  • Top 3 Martech Trends That Will Dominate in 2022 2b1b3845b2 1 - Lifesight

    Published on: November 29, 2023

    Top 3 Martech Trends That Will Dominate in 2024

    Data enrichment can dramatically boost conversion rates! We bring you three ways that data enrichment can help you deliver online shopping experiences

  • Three Opportunities For Marketers In A Privacy First World 1fc4a54d33 1 - Lifesight

    Published on: November 29, 2023

    Three Opportunities For Marketers In A Privacy-First World

    Many evolutions are in progress in the marketing world as we speak, giving marketers and brands the opportunity to start fresh by laying stronger

  • omnichannel marketing strategies 55af459f2a 1 - Lifesight

    Published on: November 29, 2023

    The Benefits of Targeted and Omni-Channel Marketing Strategies

    Discover the advantages of implementing targeted and omni-channel marketing strategies in your business.

  • Why the independence of media and measurement is key to transparency in marketing 72c3661a11 1 - Lifesight

    Published on: November 29, 2023

    Why the independence of media and measurement is key to transparency in marketing

    A commentary on the independence of media and measurement and why it holds the key to transparency in marketing. Read more about it here.

  • How marketers are preparing for the post cookie world with first party data bcf0141b94 1 - Lifesight

    Published on: November 29, 2023

    How marketers are preparing for the post-cookie world with first party data

    Discover how marketers leverage first-party data for personalized advertising in a cookie-less future. Learn from Lifesight's solutions for data enrichment, segmentation, and customer acquisition.

  • customer data strategy c8a632621c 1 - Lifesight

    Published on: November 29, 2023

    Creating an Effective Customer Data Strategy: Tips for Collecting, Enriching, and Utilizing Customer Data

    Discover how to create an effective customer data strategy and leverage it to drive growth and improve customer experiences. Learn more now!

  • Are You Optimizing Your Programmatic Measurements Strategy c445d866f7 1 - Lifesight

    Published on: November 29, 2023

    Are You Optimizing Your Programmatic Measurements Strategy?

    Find three often-overlooked routes to optimize programmatic advertising success. Learn how Lifesight's platform can enrich your metrics and measurements.

  • customer success strategies dff30693bb 1 - Lifesight

    Published on: November 29, 2023

    5 Strategies for Achieving Customer Success Goals and Enhancing the Customer Experience

    Learn how to build strong customer relationships, optimize your service offerings, and leverage technology to improve your customer support capabilities