Recent Articles
Published on: October 20, 2023
Audience Suppression: How And When To Use It
Unlock the strategic power of audience suppression in digital marketing. Learn effective tactics to enhance ad efficiency, avoid wasted spend, and maximize ROI.
Published on: October 20, 2023
What Is Clickstream Data & How Can It Help Your Business?
Unlock the power of clickstream data! Dive into its definition, benefits, and strategies to boost your business. Discover a data goldmine today!
Published on: October 16, 2023
Going Beyond the Obvious: How Advertisers are Using Lifesight Audiences to Improve Engagement by 200x
Discover precision targeting and lookalike segments that drive results. Reinvent your marketing strategies for better ROI. Learn More
Published on: October 16, 2023
Lifesight Adopts New Infra, Updates Features for Large-scale Campaign Measurability, Targeting Precision, Better UX and More
Enhance your marketing campaigns with Lifesight's scalable infrastructure, precise targeting, and faster load times.
Published on: October 16, 2023
What Is Visit Lift & Why It Matters
Measure more, fast, better and most importantly, act on measurement metrics using Visit Lift. what Visit Lift is & why it matters to the modern marketers
Published on: October 16, 2023
Lifesight Spring 23 Updates: Unified Reporting, OOH Activation, Product-Led Growth to Boost Your Recession Marketing Playbook
Discover Lifesight's Spring '23 updates, designed to boost your recession marketing strategy with unified reporting and enhanced OOH activation.
Published on: October 16, 2023
Lifesight expands its presence to the Middle East with mobility data now active in UAE, Saudi Arabia, and Qatar
Lifesight announces its rapid expansion into the Middle East region, with its location and mobility data now active in the UAE, Saudi Arabia, and Qatar.
Published on: October 16, 2023
Lifesight Connect Singapore: Highlights Of Our Partner Appreciation Night
Lifesight hosted its Lifesight Connect event on 26th September 2019 at the Screening Room in Singapore. The annual party held in Singapore is a toast to our brilliant partners to whom we owe a fair share of our success.
Published on: October 16, 2023
Geo-experiments Part 1: How to Design a Geo Test?
Understand how to design a geo test experiment in Part 1 of our series about geo experiments. Perfect your geo test for data-driven insights.
Published on: October 16, 2023
Geo-Experiments Part 3: Analyzing and Reporting Your Geo Experiments
Unlock the power of Geo-Experiments: Analyze, validate, and maximize business impact. Embrace continuous testing for strategic marketing growth.
Published on: October 15, 2023
Why should you Opt for Marketing Mix Modeling over Google Analytics?
A data-driven showdown between Marketing Mix Modeling and Google Analytics to help you make smarter marketing decisions and learn which is the right fit for your business.
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Published on: October 15, 2023
Why Marketing Mix Modeling is Key to Ecommerce KPI Optimization?
Learn how to optimize e-commerce KPIs using advanced marketing mix modeling techniques—Discover Lifesight's solutions for seamless tracking and analysis.
