Recent Articles

  • What Is Google Tracking Protection?

    Published on: January 8, 2024

    What Is Google Tracking Protection?

    Find the impact of Google's Tracking Protection on online privacy and advertising. Learn about the challenges and future outlook in a privacy-first digital world.

  • best identity resolution tools e77b9b29c5 1 scaled - Lifesight

    Published on: January 8, 2024

    Best Identity Resolution Tools to Unlock Unified Customer Profiles

    Know how identity resolution empowers modern marketers to connect customer data across channels. Explore top tools and strategies for effective implementation!

  • guide to conversions apis 30930dd58c 2 - Lifesight

    Published on: January 8, 2024

    A Beginner Guide to Conversions APIs

    Leverage the power of Conversions API for transparent and secure conversion tracking in digital marketing. Guide on how to implement and optimize campaigns.

  • multi touch attribution models and examples

    Published on: December 22, 2023

    Multi-Touch Attribution (MTA) Models: What It Is, Types, How It Works, and Use Cases

    Take a look at how Multi-Touch Attribution (MTA) revolutionizes marketing strategies, optimizes touchpoints, and drives conversions effectively. Learn more!

  • customer tracking plan 02c2ef7aeb 1 - Lifesight

    Published on: December 21, 2023

    How to Create a Customer Tracking Plan? Step-by-Step Guide

    Unlock the potential of customer tracking with a solid plan. Learn how to create and implement a customer tracking plan for better data-driven marketing decisions.

  • How To Navigate Budget Cuts And Deliver Growth In 2024 fea22eadeb 1 - Lifesight

    Published on: December 21, 2023

    How To Navigate Budget Cuts And Deliver Growth In 2024

    Take a look at actionable insights to navigate marketing budget cuts effectively. Learn strategic planning tips & tools like Lifesight for data-driven success.

  • Treading the fine line between privacy and personalization 9d5316716e 1 - Lifesight

    Published on: December 20, 2023

    Treading the fine line between privacy and personalization. Are you prepared?

    A new era of the digital marketing ecosystem is here. One that demands you to tread a fine balance, leverage technology and data, and respect your

  • Mastering the Accuracy Validation and Calibration of Marketing Mix Modeling

    Published on: December 15, 2023

    Mastering the Accuracy, Validation, and Calibration of Marketing Mix Modeling

    Learn how to ensure accuracy in Marketing Mix Modeling (MMM) with validation and calibration techniques. Optimize your marketing strategies for better ROI today!

  • Decoding The Ad Wars Tik Tok vs Facebook Ads 1b46de0b8a 1 - Lifesight

    Published on: December 15, 2023

    Decoding The Wars: TikTok Ads vs Facebook Ads

    Check out the key differences between TikTok and Facebook ads. Learn which platform offers better ROI and audience engagement for your marketing strategy.

  • Proactive Marketing Measurement Strategies For CM Os Before 2024 Insights From Angelina Eng c6095510c1 1 - Lifesight

    Published on: December 11, 2023

    Proactive Marketing Measurement Strategies For CMOs Before 2024: Insights From Angelina Eng

    Gain actionable insights from Angelina Eng on embracing first-party data, navigating cookie deprecation, and leveraging AI in modern marketing measurement strategies.

  • How to Measure Causal Impact in Marketing

    Published on: December 11, 2023

    How to Measure Causal Impact in Marketing?

    Unlock marketing success! Learn the art of causal impact analysis – from A/B tests to counterfactuals. Master the evidence ladder and boost ROI. Dive in now!

  • How to Measure and Act on Incrementality in Marketing

    Published on: December 4, 2023

    How To Measure & Act On Incrementality In Marketing

    Explore how incrementality measurement can revolutionize your marketing strategy. Learn methods to measure, optimize, and maximize the impact of your campaigns.