What is Offerwall?
In the domain of ecommerce and digital marketing, Offerwall is a feature usually incorporated within mobile applications where users are presented with a diversified array of offers. By completing these tasks or offers, users get to earn virtual currency, premium content, or other forms of incentives. These tasks can range from watching video ads, signing up for trials, participating in surveys, or downloading recommended apps. Offerwalls stand a vital role in mobile monetization strategies, aiming to increase user engagement and in-app purchases.
Formula
The effectiveness of an Offerwall can be quantified with the formula: Earnings = Number of completed offers x Average reward per offer
Example
Suppose a gaming app has an offerwall feature. Users can gain additional game coins by watching a promotional video or by installing a recommended app. The rewards are directly added to the user’s in-game balance, encouraging them to interact more with the app.
Why is Offerwall important?
Offerwalls are immensely beneficial for both app developers and users. For developers, Offerwalls provide an alternate revenue stream besides in-app purchases and advertising. They also offer deeper user engagement, elevated retention rate, and increased in-app purchase conversion. Meanwhile, users enjoy the added advantage of gaining rewards or premium content without monetary investment.
Which factors impact Offerwall?
Success of an offerwall largely depends on its design and diversification. User-friendly interfaces coupled with a wide range of manageable tasks attract more engagement. Providing users the autonomy to choose tasks also enhances interaction. Moreover, timeliness of rewards and transparency in task requirements contribute greatly to user satisfaction.
How can Offerwall be improved?
Several factors impact the efficacy of an offerwall. These include the reward types, task complexity, target users, and the attractiveness of rewards. The performance of an Offerwall also relies greatly on the brand appeal of the advertisers.
What is Offerwall’s relationship with other metrics?
Offerwall plays a crucial role in enhancing key ecommerce metrics. It increases user engagement and retention, positively impacting user lifetime value (LTV). By designing the Offerwall to guide the user journey towards in-app purchases, conversion rates can be enhanced. Furthermore, Offerwall indirectly impacts the average revenue per user (ARPU), by offering users an alternative means to obtain premium content, which would otherwise require payment.
