Discover how businesses can choose between customized in-house MMM solutions and scalable SaaS platforms, weighing factors such as implementation speed, cost, and long-term strategic alignment.

  • pointer
  • pointer
  • pointer

Learn how to maximize marketing efficiency and revenue growth

Expert strategies for a post-cookie world

Who is this guide for?

This guide is designed for marketing professionals, data analysts, and business leaders who are evaluating the best approach to implementing Marketing Mix Modeling (MMM). Whether you’re considering building an in-house solution or opting for a SaaS platform, this guide will help you understand the key factors to make an informed decision.

How to use this guide?

  • Learn the pros and cons of building an in-house MMM solution versus choosing a SaaS platform.
  • Assess your organization’s specific requirements, resources, and long-term goals.
  • Follow the steps outlined to weigh your options and select the best MMM approach for your business.
  • Get practical tips on how to integrate your chosen MMM solution smoothly and maximize its benefits.

Discover more Guides

You may also like

  • Web Analytics vs Marketing Measurement Tool

    Published on: March 27, 2025

    Web Analytics vs Marketing Measurement Tool

    Web analytics tracks user behavior on a website, but true marketing success lies in measurement tools that connect marketing efforts to actual business outcomes.

    Read blog
  • The Great Marketing Measurement Revolution A Billion Dollar Opportunity for Agencies in 2026 - Lifesight

    Published on: March 11, 2025

    The Great Marketing Measurement Revolution: A Billion-Dollar Opportunity for Agencies in 2025

    Agencies embracing advanced measurement will secure long-term, high-margin client relationships in the evolving marketing landscape.

    Read blog
  • 5 Common Media Measurement Mistakes To Avoid At All Costs

    Published on: February 25, 2025

    5 Common Media Measurement Mistakes To Avoid At All Costs

    Avoiding common media measurement mistakes is key to making smarter marketing decisions and maximizing ROI in 2025.

    Read blog