Data & Analytics

Stop wasting time on data wrangling

Equip data engineers, marketing scientists, and data analysts with the tools to improve marketing performance through full-funnel modeling, experimentation, and actionable insights.

Stop wasting time on data wrangling - Lifesight

The world’s most innovative brands grow with better measurement

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BetterBrand - Lifesight
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How much time do you spend actually producing insights?

Data teams often face challenges in providing complete, actionable insights due to fragmented data and siloed analytics, making it difficult to measure the true effectiveness of marketing efforts across the funnel.

Traditional analytics platforms focus on isolated metrics that lack depth, making it hard for data teams to quantify the long-term impact of marketing strategies on business outcomes.

Many platforms offer incomplete measurement tools that rely on outdated models, limiting the ability of data teams to optimize marketing efforts and improve overall outcomes.

Don’t let data wrangling slow down your work

Get access to the data you need to get accurate and quicker insights

Automate data engineering that is slowing you down

Seamlessly integrates data from all marketing channels, platforms, and business units, ensuring that data engineers and analysts can work with complete, consistent datasets to provide holistic insights into marketing performance.

Automate data engineering that is slowing you down - Lifesight
Model forecast with ease - Lifesight

Model & forecast with ease

Run advanced predictions to forecast the potential impact of different marketing strategies, helping marketing teams make more informed decisions based on data-driven scenarios.

Quickly design & deploy experiments

Run controlled experiments that test different strategies, channels, and budget allocations, ensuring marketing teams receive data-backed recommendations to improve performance.

Quickly design deploy - Lifesight

Frequently asked questions

Lifesight is a unified marketing measurement platform that leverages advanced methodologies like marketing mix modeling, incrementality testing, and causal attribution to accurately measure the impact of marketing on business KPIs. Our platform empowers fast-growing brands to make data-driven decisions, optimize their marketing spend, and achieve better business outcomes with confidence.

Lifesight integrates data from all your marketing channels, both online and offline, to provide a comprehensive view of your marketing performance. Using AI-powered insights, our platform analyzes the true causal impact of each marketing tactic, allowing you to optimize your budget, forecast outcomes, and drive predictable growth.

Lifesight employs three core methodologies: Marketing Mix Modeling to identify and optimize impactful channels, Incrementality Testing to measure the true incremental lift of your campaigns, and Causal Attribution to provide accurate, causality-driven insights. These methodologies work together to deliver a holistic understanding of your marketing performance.

Lifesight is designed for C-level, marketers, finance leads, media planners, marketing operations managers, marketing scientists and data analysts. Our platform is ideal for fast-growing brands who want to get their marketing and finance teams to work collaboratively towards the same goals. It is designed for teams who are serious about maximizing the impact of their marketing initiatives and are transparent and accountable for their work.

Lifesight stands out by combining proven marketing measurement methodologies with AI-powered insights in a single, unified platform. Unlike traditional tools that rely on flawed attribution models, Lifesight provides accurate, causal measurements that eliminate data silos, enhance decision-making, and drive real business growth.

Lifesight offers a simple pricing plan tailored to meet the needs of businesses of all sizes. Whether you’re a startup or a large enterprise, our pricing is designed to provide you with the tools you need to optimize your marketing spend without breaking the bank. We offer a flat annual subscription fee along with monthly retainer fees for optional marketing science services.

Data security and privacy are top priorities for Lifesight. We implement robust security measures, including encryption, secure data storage, and regular security audits, to ensure that your marketing data is protected. Additionally, Lifesight is ISO 27001 and SOC2 Type 2 certified and we comply with all major data protection regulations like GDPR and CPRA to safeguard your information.

Lifesight provides comprehensive support to ensure you get the most out of our platform. This includes free onboarding, training resources, and access to our dedicated support team. We also offer world class marketing science services that serves as a fully managed platform offering. Whether you need help setting up your account or optimizing your marketing strategies, we’re here to assist you every step of the way.

Getting started with Lifesight is easy. You can request a demo through our website to see our platform in action and understand how it can benefit your business. Alternatively, you can start a free trial to explore our features and experience firsthand how Lifesight can transform your marketing measurement and optimization processes. Once you are ready to see how our platform can be used with your data, we offer a free pilot program that will let you experience the power of our platform with your own data, before you decide to subscribe.