Turn fragmented data into a trusted growth engine.
Instantly ingest all your data to measure incrementality, ship answers faster, and give Marketing and Finance a “suite of truth” they trust.
See Lifesight in action. Take an interactive tour
Why Data & Analytics Teams Choose Lifesight
One source of truth
Centralize sales and ad spend to run models and experiments
Decision-ready outputs, not just pipes
Get trustable lift, iROAS, marginal ROI, and LTV metrics by cohorts.
Privacy-first by design
Unified measurement only uses aggregated daily data, no-PII required
Lower total cost of ownership
Prebuilt schemas, adapters, and templates to reduce engineering lift.
Outcomes You Can Expect
Unified, Governed Metrics
like Lift, iROAS, LTV, CAC, marginal ROI used across Finance, Growth, and Media.
Experiment Velocity
Is accelerated with quick design, deployment and reads to make sound decisions
Budget Reallocation o Winners
move 10–25% spend shift drives measurable efficiency
Time‑to‑insight
shortened from months to weeks
How Lifesight Works for Data & Analytics
Seamless Data Integrations
Commerce connectors (Shopify/BigCommerce/Custom), ads & cost ingestion (Meta, Google, TikTok, CTV, Retail Media), and offline/POS ingests.
Semantic layer defines shared metrics, time windows, and attribution policies.
Built-in Unified Measurement Stack
Fast & easy geo-testing: Power‑checked designs, scheduling, bias controls, and auto-reads.
MMM you can trust: Rapid, weekly-refresh models calibrated with experiment results; marginal ROI & saturation curves.
Incremental Attribution: In‑platform reporting adjusted via multipliers from lift/MMM; tactical feedback without bias.
Decision Apps
Planner: Shift, simulate, and approve budgets by channel/country/offer with confidence bands.
Optimizer: Get campaign optimization recommendations that you can deploy seamlessly across multiple ad platforms.
Frequently asked questions
Lifesight ingests from your sources, unifies identities, and models event‑level behavior into decision‑ready tables (customers, orders, channels, cohorts). We can work with your warehouse or a managed environment and expose data back via SQL/API.
Deterministic keys are prioritized; probabilistic signals are applied transparently with confidence scores. We enforce schema checks, lineage, and monitoring (freshness, completeness, anomalies) with alerting and backfill workflows.
Role‑based access, field‑level controls, consent flags, and audit logs are standard. PII is minimized, hashed where appropriate, and only used for allowed purposes; joins and exports respect consent and regional requirements.
You can tune lookback windows, holdout logic, cohort definitions, and business rules. We support custom transformations, offline file drops (S3/SFTP), and direct SQL for advanced teams.
Yes. Critical signals (conversions, product events) stream for activation and bidding; consolidation and modeling run on reliable batch cadences for accuracy. SLAs and latency targets are documented per pipeline.
Use our APIs, connectors, or reverse ETL to pipe unified metrics into your BI (Looker, Power BI, Tableau) and push audiences/conversions to ad platforms and ESPs. One data layer powers reporting, experimentation, and activation consistently.
