Incrementality Testing

Test your way to the truth, without bias

Our no-code geo-experimentation lets you pinpoint the true incremental impact of your marketing efforts, giving you the clarity to make accurate decisions

The best marketers don’t believe biased platforms, they run experiments

How much of your budget is being wasted on ineffective channels?

How can you justify your marketing spend without clear insights into channel effectiveness?

What if you’re underinvesting in your most impactful marketing activities?

De-risk your marketing investments using the scientific method

Establish a test-and-learn program and easily run experiments without the need for technical resources

Measure incremental marketing impact with robust geo-testing

Stop relying on flawed attribution models and accurately measure the true incremental lift from your marketing efforts. Lifesight’s geo-testing allows you to run holdout geo-tests, isolating the real impact of your campaigns and ensuring your budget is invested in strategies that genuinely drive growth.

Understand your optimal spend level with saturation curves

Avoid overspending and maximize your marketing efficiency by identifying the optimal spend levels. Lifesight analyzes how performance scales across different spend levels, providing marginal ROAS insights to help you scale the right channels while avoiding diminishing returns.

Get automated test recommendations

Eliminate the time-consuming process of identifying testing opportunities with Lifesight’s automated test recommendations. Our platform intelligently suggests the most relevant and valuable experiments tailored to your goals, ensuring you consistently run tests that uncover the most effective strategies for incremental growth.

Enhance strategic planning with incrementality intelligence

Don’t let incomplete data hinder your marketing strategy. Lifesight provides comprehensive incrementality insights that integrate with your existing data, offering a holistic view of your marketing performance. Make informed, data-driven decisions that align with your long-term business objectives and drive sustained growth.

Frequently asked questions

Lifesight’s Incrementality Testing utilizes advanced geo-experimentation to isolate the true impact of your marketing efforts. By running holdout geo-tests, Lifesight ensures that the incremental lift from each campaign is accurately measured without the interference of biased attribution models. This scientific approach provides a clear and unbiased understanding of which marketing strategies are genuinely driving growth, allowing you to make informed and precise investment decisions.

Absolutely. Lifesight’s Incrementality Testing goes beyond traditional attribution methods by measuring the incremental value generated by each marketing channel. This allows you to pinpoint which channels are contributing to new customer acquisitions and additional sales. By understanding the true effectiveness of each channel, you can strategically allocate your budget to the most impactful marketing efforts, ensuring that your resources are invested where they matter most.

Lifesight’s platform is designed to be user-friendly, enabling strategy and operations personnel to effortlessly set up and run experiments without the need for extensive technical knowledge. The automated test recommendation feature analyzes your marketing data and goals to suggest the most relevant and valuable experiments. This ensures that you are consistently running effective tests that uncover the best strategies for incremental growth, saving you time and reducing the complexity traditionally associated with marketing experimentation.

Lifesight’s Incrementality Intelligence provides comprehensive insights that integrate seamlessly with your existing data, offering a holistic view of your marketing performance. By understanding the incremental impact of your campaigns, you can make more accurate forecasts and develop strategies that align with your long-term business objectives. This deep, data-driven insight allows you to anticipate market trends, optimize resource allocation, and ensure that your marketing efforts are contributing to sustained business growth.

Lifesight’s Incrementality Testing offers several advantages over traditional marketing measurement methods. It provides a more accurate assessment of your marketing campaigns by eliminating bias and focusing on the true incremental lift. The automated test recommendations streamline the experimentation process, making it easier to identify and implement the most effective strategies. Additionally, Lifesight’s comprehensive incrementality insights enhance strategic planning by providing a clear understanding of how different marketing efforts contribute to long-term growth. These benefits collectively ensure that your marketing investments are optimized for maximum ROI and sustained business success.