Highlights
Track multiple marketing goals
Improved iFactor algorithm
September Updates: Non-Revenue KPIs, Carryover Effect, Marginal metrics, Klaviyo integration
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Track Non-Revenue KPIs
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Validate Budget Recommendations with mROAS & mCPA
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Klaviyo Integration
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Hierarchical Models for Granular Tactic Insights
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Visualize Conversion Carryover Effect
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Upgraded MMM Refresh Insights
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Improved Attribution Analysis chart
Target KPI based Recommendation
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Goals and Budget Tracking
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Causal Attribution
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July Updates: Campaign level MMM, Forecast marketing outcomes and more
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June Updates: MMM Validation Insights, Incrementality Adjusted Reporting, View Through Attribution Insights
