Track and optimize non-revenue KPIs like Signups, Leads, Orders, and Add to Carts seamlessly across all digital channels. View insights like iFactor, incremental, and marginal returns, and get a standardized view of all non-revenue KPIs in a single dashboard, enabling data-driven decisions.
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Key benefits:
- Track non-revenue KPIs across multiple platforms with standardized naming conventions.
- Access a unified view of both revenue and non-revenue metrics for better investment decisions.
- Monitor non-revenue KPIs using goals to track progress towards key business objectives.
- Optimize media spends with iFactor, mCPA, and iCPA metrics from MMM for better performance.
