Lifesight has joined the Walmart Connect Partner Network, enabling brands to evaluate incremental impact of Walmart Sponsored Search media within a unified measurement framework.

Retail media is one of the fastest-growing segments in marketing, yet measurement has struggled to keep pace with investment. Brands continue to increase spend across retail media networks while relying largely on platform reporting and attribution, which often fails to distinguish between correlation and true causality.

The Lifesight and Walmart Connect integration creates a privacy-safe ingestion of Walmart Sponsored Search campaign performance data into Lifesight’s causal measurement platform. This allows retail media metrics such as impressions, clicks, spend, and attributed sales to be evaluated alongside the broader marketing mix, including search, social, and upper-funnel channels, with a focus on Incrementality and financial impact.

“With retail media, brands need more than performance reporting. They need clarity they can defend. Retail media data has historically been siloed from the rest of the marketing mix. By partnering with Walmart Connect, we are breaking down that wall and allowing brands to measure Walmart media as part of a unified, causal measurement framework, rather than in isolation.”

Tobin Thomas, Chief Executive Officer, Lifesight

Through this integration, brands can:

  • Move beyond platform reporting to understand the true causal impact of Walmart Sponsored Search
  • Measure incremental revenue and Incremental ROAS, rather than relying on attribution performance alone
  • Evaluate how Walmart Sponsored Search contributes to overall marketing performance
  • Plan Walmart Connect investment in the context of total media spend across channels

Lifesight’s Unified Measurement OS combines Causal Marketing Mix Modeling, Incrementality, and Causal Attribution into a single decision-ready platform. By incorporating Walmart Sponsored Search performance data into this system, brands gain a more complete and defensible understanding of how retail media contributes to business outcomes.