Marketing’s success hugely depends on turning budget insights into campaign action, fast. Successfully deploying, planning, and measuring campaigns across multiple channels is a persistent operational challenge.
Lifesight’s July 2025 product release is engineered to close this gap. Our latest update empowers you to streamline budget execution through automation, enhance the precision of your strategic forecasting, and base your decisions on a more unified and comprehensive data foundation.
Action Budget decisions across major Ad platforms from the Lifesight platform
Put budget re-allocation recommendations into action with just a few clicks using our latest Optimizer module. Effortlessly optimize your campaigns and ad sets across major platforms like Google and Meta.
No more hassle of switching between ad platforms and campaign tabs. You can make budget changes on the go and cut time-to-action by Up to 35%, streamlining your media mix optimization and making it more efficient.
Request for a personalized walkthrough by scheduling a demo with our product experts.
Long-term budget planning. Now easier, faster and more accurate
Our all-new Planner now has a fresh look to it, with improved capabilities and accuracy. This allows you to simulate multiple revenue scenarios by flexibly incorporating various ad-spend & cost factors. Forecast each scenario’s impact on revenue or any output KPI for up to a year with over 93% accuracy.
12+ new native data source integrations added
Lifesight now seamlessly integrates with a wide range of data sources & ad platforms – including Snowflake, Awin, CJ Affiliate, Reddit Ads, Spotify Ads, WooCommerce, Tradedoubler, Adjust, Appsflyer, Mailchimp, ActiveCampaign, Everflow, and Vibe CTV.
This rich data foundation enhances the model-building experience, precision, and confidence in recommendations.
Get a more holistic view with flexible model merging
Avoid double-counting of ad spend and cost factors while merging multiple MMMs for various sales channels. Lifesight now allows you to clearly define how ‘common’ & ‘distinct variables’ across all ad platforms should be treated in the final model – giving you more reliable, ready-to-implement recommendations that drive overall business growth.
Uncover Lagging Revenue with Ease
Effective budgeting requires understanding both immediate and future returns. Our new visualization tool quantifies the carryover effect of your ad spend, showing how campaigns continue to drive revenue long after they’ve ended. With a single toggle, you can analyze the lagging 7-day revenue impact for any channel, enabling more strategic planning and investment in channels that build sustainable, long-term growth.
