Marketing Leaders invest six figures in sophisticated Marketing Mix Models to find the optimal budget strategy and increase marketing effectiveness.
While Channel Managers and Performance Marketers have a quarterly budget to utilize, they are incentivized to improve ROAS without spending more, based on in-platform attribution models.
Leaders grapple with their teams to adopt recommendations from the MMM experts while channel managers prioritize experiments to improve ROAS.
This constant tug-of-war between the leaders and their execution teams results in delays in adopting recommendations and a series of sub-optimal campaign and ad-level decisions, which ultimately impacts revenue.
To solve this persistent challenge, we have been working on building something exciting!
The only platform you need to action Budget Recommendations
The Optimizer puts you in the cockpit of controlling your budget strategy across major ad platforms. It helps channel managers adopt recommendations to achieve their quarterly goals while giving CMOs and VPs of Marketing full transparency on which recommendations were adopted and how it impacts their goals.
With the optimizer, you can:
- Align Strategy with Execution. Optimizer’s recommendations are based on Lifesight’s causal, holistic data models, not the siloed, often misleading attribution data from the ad platforms themselves.
- Maximize ROI by Funding Your Winners. Strategically scale winning seasonal campaigns while safeguarding your evergreen revenue drivers to ensure optimal, de-risked budget allocation.
- Deploy Budgets with Confidence. Automate budget shifts with intelligent guardrails that prevent costly campaign “relearning” phases and protect ROAS during your most critical sales periods.
- Exercise complete control over budget changes. Vet every recommendation, unselect campaigns that are in the middle of crucial experiments, and modify budgets for any campaign or ad set with a single click.
- Maintain Complete Governance and Strategic Oversight. The immutable audit log provides a single source of truth for every budget modification across platforms, ensuring every action is tracked and auditable. This enables clear performance reporting and confirms that team execution remains aligned with your strategic plan.
Great insights are only valuable when you can act on them. Lifesight Optimizer closes the final mile between strategy and results, ensuring that every dollar of your ad spend is deployed with maximum intelligence and precision.
Turn your marketing strategy into measurable impact? Book a personalized demo to see the Optimizer in action.
