As we conclude 2024, we’re excited to introduce major updates that enhance your modeling, forecasting, and data management capabilities. From intuitive campaign-tactic mapping to seamless geo-experiment launches and automated Google Sheets integration. Discover what’s new:
Map Your Campaign To Tactic With Ease
Take charge of your campaign-tactic mapping without backend dependencies. Our intuitive interface lets you instantly manage, modify, and organize all campaign mappings.
Extend Your Forecasting Horizon
Make strategic decisions with confidence using our enhanced forecasting that predicts performance up to 12 months ahead, powered by advanced algorithms for better accuracy.
Design & Launch Your Geo-Experiments Seamlessly
Get your experiments up and running faster with our streamlined four-stage workflow, guiding you seamlessly from design to launch, making experiment configuration intuitive and efficient.
Hit Your Revenue Goals With KPI-Based Media Planning
Remove the guesswork from budget allocation. Set your target KPIs and constraints, and receive data-driven recommendations for optimal channel distribution.
Get Automated Alerts On Your Model’s Performance
Never wonder about your model’s performance again. Our stability score actively monitors accuracy and indicates when it’s time for a refresh.
Optimize Your Causal Attribution Insights
Configure your causal attribution settings with the ability to select models and experiments as your incrementality factor.
Google Sheets Integration
We’ve supercharged your data management with our new automated Google Sheets integration. Your MMM and COGS data now updates automatically at your preferred frequency, keeping your models current without manual maintenance.
What’s more?
- Intelligent Connection Recovery
Maintain uninterrupted data flow with smart connection monitoring. Automatic pausing and one-click restoration ensure your insights stay accurate and current.
- Enhanced Model Diagnostics
Move beyond basic status updates with detailed failure descriptions that help you quickly identify and resolve model issues. - Smarter Performance Reliability Insights
Understand your ROAS and CPA confidence levels with improved visualizations, helping you identify which channels need experimentation for better accuracy.
- Simplified Team Access Control
Manage your team’s platform access efficiently with our three-section interface. Track active users, handle pending invites, and manage expired access all from one dashboard.
We’re dedicated to continuously enhancing your Lifesight experience. Stay tuned for more updates in 2025, and don’t hesitate to reach out with any feedback or questions!
