Check out the latest product updates from our team of innovators
March 2025 Updates: Streamlined efficiency, smarter Insights, and better optimization
February 2025 Updates: Visual Causal Graphs, GA4 Attribution & Automated Experiment Deployment
January 2025 Updates: Marketing Intelligence for the AI-first era 2025
December 2024 updates: Campaign-tactic mapping, improved geo-experiment design and more
Enhanced campaign optimization recommendations with mROAS and mCPA
November Updates: AI Recommendations based on Marginal KPIs, Taboola & Moloco Integration and more
Improved iFactor algorithm
Track multiple marketing goals
Granular ad-level incrementality and marginal insights
Fine-tune or recalibrate models seamlessly
Incrementality for non-revenue KPIs
September Updates: Non-Revenue KPIs, Carryover Effect, Marginal metrics, Klaviyo integration
Track Non-Revenue KPIs
Validate Budget Recommendations with mROAS & mCPA
Klaviyo Integration
Hierarchical Models for Granular Tactic Insights
Visualize Conversion Carryover Effect
Causal Attribution
Improved Attribution Analysis chart
Upgraded MMM Refresh Insights
Target KPI based Recommendation
Goals and Budget Tracking
July Updates: Campaign level MMM, Forecast marketing outcomes and more
June Updates: MMM Validation Insights, Incrementality Adjusted Reporting, View Through Attribution Insights