Highlights
May 2025 Updates: Halo Effect Indicator, One-click planner, MMM Input data update and more
April 2025 Updates: Merged Models, Enhanced Experiments, & Dashboard Export Options
March 2025 Updates: Streamlined efficiency, smarter Insights, and better optimization
February 2025 Updates: Visual Causal Graphs, GA4 Attribution & Automated Experiment Deployment
January 2025 Updates: Marketing Intelligence for the AI-first era 2025
December 2024 updates: Campaign-tactic mapping, improved geo-experiment design and more
Enhanced campaign optimization recommendations with mROAS and mCPA
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November Updates: AI Recommendations based on Marginal KPIs, Taboola & Moloco Integration and more
Granular ad-level incrementality and marginal insights
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Improved iFactor algorithm
Track multiple marketing goals
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Fine-tune or recalibrate models seamlessly
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Incrementality for non-revenue KPIs
September Updates: Non-Revenue KPIs, Carryover Effect, Marginal metrics, Klaviyo integration
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Track Non-Revenue KPIs
