Check out the latest product updates from our team of innovators
December 2024 updates: Campaign-tactic mapping, improved geo-experiment design and more
Enhanced campaign optimization recommendations with mROAS and mCPA
November Updates: AI Recommendations based on Marginal KPIs, Taboola & Moloco Integration and more
Incrementality for non-revenue KPIs
Fine-tune or recalibrate models seamlessly
Granular ad-level incrementality and marginal insights
Track multiple marketing goals
Improved iFactor algorithm
Track Non-Revenue KPIs
Visualize Conversion Carryover Effect
Hierarchical Models for Granular Tactic Insights
Klaviyo Integration
Validate Budget Recommendations with mROAS & mCPA
September Updates: Non-Revenue KPIs, Carryover Effect, Marginal metrics, Klaviyo integration
Improved Attribution Analysis chart
Upgraded MMM Refresh Insights
Target KPI based Recommendation
Goals and Budget Tracking
Causal Attribution
July Updates: Campaign level MMM, Forecast marketing outcomes and more
June Updates: MMM Validation Insights, Incrementality Adjusted Reporting, View Through Attribution Insights
May Updates: Criteo Integration, Improved Conversion Analysis & MMM Insights
April Updates: Smart Budget Modes, Upgrades to Causal Inference and More
March Product Updates: Custom API, Rules, Labels, and More
