Product

Welcome to the future of marketing measurement

Measure and optimize your full funnel with modern marketing measurement techniques like marketing mix modeling, incrementality testing & causal attribution.

features

Data Centralization & Operationalization

Eliminate data silos, data quality issues and inconsistencies so you get the right insights everytime.

Marketing Effectiveness Measurement

Measure the true causal impact of online and offline marketing on all sales so you can make the right decisions

Planning, Forecasting & Optimization

Achieve your marketing goals with predictability & confidence with AI-powered insights

Marketing Intelligence & Analytics

Navigate your way to growth & profitability by blending marketing and finance to deliver continuous improvement

Methodologies

Causal Marketing Mix Modeling

Measure and optimize your full funnel marketing with modern marketing mix modeling

Incrementality Testing

Our no-code geo-experimentation lets you pinpoint the true incremental impact of your marketing efforts, giving you the clarity to make accurate decisions

Causal Attribution

Lifesight transforms traditional attribution models, like GA4 and MTA, into powerful tools for accurate, causal measurement using advanced calibration multipliers.