Playbooks

Unlock new opportunities with our marketing playbooks

Learn how you can refine your marketing strategies with modern playbooks

  • Accurate Events Measurement With TikTok Events API

    How can you track your events better using TikTok’s Event API and Lifesight?

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  • Solving Abandoned Carts with Facebook CAPI

    Understand how you can sync your events data from different sources with Facebook to address cart abandonment and increase conversions.

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  • Measuring Incremental Lift in Sales after Increasing Budgets in Facebook

    Get the answers to “How effective are Facebook ads going to be with every dollar increase in your budget?”

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  • Enhancing Targeting and Increasing Conversions using TikTok Events API

    Leverage TikTok Events API through Lifesight to identify profiles with specific interests based on browsing behavior and optimize your audience segments.

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