Playbooks

Unlock new opportunities with our marketing playbooks

Learn how you can refine your marketing strategies with modern playbooks

  • Accurate Events Measurement With TikTok Events API

    Accurate Events Measurement With TikTok Events API

    How can you track your events better using TikTok’s Event API and Lifesight?

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  • Solving Abandoned Carts with Facebook CAPI

    Solving Abandoned Carts with Facebook CAPI

    Understand how you can sync your events data from different sources with Facebook to address cart abandonment and increase conversions.

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  • - Lifesight

    Measuring Incremental Lift in Sales after Increasing Budgets in Facebook

    Get the answers to “How effective are Facebook ads going to be with every dollar increase in your budget?”

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  • - Lifesight

    Enhancing Targeting and Increasing Conversions using TikTok Events API

    Leverage TikTok Events API through Lifesight to identify profiles with specific interests based on browsing behavior and optimize your audience segments.

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