CTV that Converts Webpage 1 - Lifesight

CTV that Converts: Connecting Streaming Media to Store Sales

Join Lifesight, Universal Ads, and Obvi for a live session on how leading brands validate the true in-store impact of connected TV.

  • March 17, 2026 , 3:30 PM EST 

  • Live on Zoom

CTV Spend Is Rising. Accountability Is Rising Faster.

As budgets increase, finance teams are asking:

Are we scaling profitably?

Is CTV driving incremental in-store sales?

Are multiple channels claiming the same revenue?

This session shows you how to answer those questions with statistical confidence.

What You’ll Walk Away With

A clear framework for measuring incremental retail revenue from CTV

How to structure a defensible geo-based incrementality test

What qualifies as meaningful lift and how to interpret it

How to reduce risk before increasing media spend

How unified measurement strengthens budget conversations

Meet our Speakers

Ada Pally

Ada Pally

VP of Marketing, Lifesight

Melanie Kaufman

Melanie Kaufman

Director, Measurement Science, Universal Ads

Ronak-Shah-CEO-Obvi

Ronak Shah

CEO, Obvi

Seats are limited. Prove impact before you scale it.

Join us for the exclusive webinar