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  • Beyond Discounts: How Building Brand Equity Can Transform Your Holiday Sales

    Beyond Discounts: How Building Brand Equity Can Transform Your Holiday Sales

  • Beyond Discounts: How Building Brand Equity Can Transform Your Holiday Sales

    Published on: November 15, 2024

    Beyond Discounts: How Building Brand Equity Can Transform Your Holiday Sales

    We’ll explore how building brand equity consistently throughout the year using marketing mix models can drive sustainable growth & strengthen brand perception.

  • Identifying and Reaching Your Target Market with Digital Marketing c4b957aeff 1 - Lifesight

    Published on: November 30, 2023

    Identifying and Reaching Your Target Market with Digital Marketing

    Learn how to define your target market, create customer personas, analyze market segments, and recognize pain points for a successful digital marketing strategy.

  • data cleanup enrichment and identity resolution 8cbb2d7be6 1 - Lifesight

    Published on: November 30, 2023

    A New Twist on Privacy and Personalization: The Data Enrichment, Identity Resolution, Data Clean Room Trinity

    With tracking and identifier landscapes changing, identity resolution and data enrichment in data clean rooms is the way forward. Learn More!!

  • Optimize omni channel retail marketing in the new normal with identity resolution 702c11600c 1 - Lifesight

    Published on: November 30, 2023

    Optimize omni-channel retail marketing in the new normal with identity resolution

    With ID resolution marketers can stitch siloed data to gain deep insights of their consumers to truly understand their customers in the new normal.

  • Lifesight Audiences 3 Use Cases for Every Advertising and Media Agency a8aa0a2550 1 - Lifesight

    Published on: November 30, 2023

    Lifesight Audiences: 3 Use Cases for Every Advertising & Media Agency

    Lifesight Audiences & customer intelligence use cases to improve ROAS, boost personalization efforts, create channel strategies & increase store footfall

  • How to Choose the Most Robust Tool for Single Customer View 16d8cff4a2 1 - Lifesight

    Published on: November 30, 2023

    How to Choose the Most Robust Tool for Single Customer View

    With the correct strategies, first-party data can bring along many benefits, including high ROI. In this article, we deep dive into six such use cases for

  • The Ultimate Guide for Agencies to Generate High ROI OOH Advertising 7be0e7e358 1 - Lifesight

    Published on: November 30, 2023

    The Ultimate Guide for Agencies to Generate High ROI OOH Advertising

    Transform your OOH campaigns with Factori innovative approach. Discover hyper-targeting, retargeting, and measurement strategies

  • The Truth About First Party Data Not as Easy as It Sounds 7e19d1d72f 1 - Lifesight

    Published on: November 30, 2023

    The Truth About First Party Data – Not as Easy as It Sounds

    Deliver highly personalized content and ads with data enrichment to drive higher engagement and provide better consumer experiences

  • omnichannel marketing strategy 80d28fbc71 1 - Lifesight

    Published on: November 30, 2023

    Elevating Your Marketing Reach: Effective Omni-Channel Strategies for Maximum Impact

    Maximize impact with an effective omni-channel strategy: Understand, integrate, and target your audience. Elevate your marketing reach today!

  • Maximizing Your Digital Marketing Reach Strategies For An Omni Channel Approach 896c3fe9c6 1 - Lifesight

    Published on: November 30, 2023

    Maximizing Your Digital Marketing Reach: Strategies For An Omni-Channel Approach

    In this blog, you can see how omni-channel marketing has emerged as a powerful approach to reach and engage target audiences across multiple channels.