Read the latest blog from Lifesight
Published on: December 1, 2023
How Does Identity Resolution Play A Critical Role In The Future of Marketing?
Discover how identity resolution optimizes omnichannel marketing strategies. Learn to connect customer touchpoints for personalized experiences & enhanced ROI.
Published on: December 1, 2023
What is Incrementality Testing? A Guide for Marketers in 2025
Learn how to run, measure, and scale incrementality tests to prove true marketing ROI. Step-by-step workflows, formulas, case studies, and tools to help you master incrementality testing in 2025.
Published on: November 30, 2023
6 Marketing Outcomes You Are Missing Out On Without First-Party Data
With the correct strategies, first-party data can bring along many benefits, including high ROI. In this article, we deep dive into six such use cases for
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Published on: November 30, 2023
Understanding Why Consumer Identity Resolution Matters More Than Ever
What is consumer identity resolution and why does it matter? Our blog explains the key components and challenges of effective implementation
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Published on: November 30, 2023
Unlocking the Potential of OOH Advertising
This article provides a comprehensive overview of Out of Home (OOH) advertising, which uses non-traditional mediums to reach consumers
Published on: November 30, 2023
Why understanding people & places drive better business outcomes
What brands are now looking to do is to bring demographic and location data sources together for better, deeper, and stronger
Published on: November 30, 2023
Understanding Consumer Behavior
This article will take an in-depth look at various factors that influence consumer behavior and the psychological factors that affect decision-making
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Published on: November 30, 2023
This 3-Phase Omnichannel Strategy Will Help Brands Thrive In A Post-Pandemic World
Alternative data sets must come together to help brands get a better hold on their audiences and build an effective COVID- and post-COVID marketing and
Published on: November 30, 2023
Understanding Your Target Market: The Key to Effective Marketing Strategies
Are you looking to create effective marketing strategies? Understanding your target market is key! Check out our blog to learn
