Read the latest blog from Lifesight
Published on: December 20, 2023
Treading the fine line between privacy and personalization. Are you prepared?
A new era of the digital marketing ecosystem is here. One that demands you to tread a fine balance, leverage technology and data, and respect your
Published on: December 15, 2023
Mastering the Accuracy, Validation, and Calibration of Marketing Mix Modeling
Learn how to ensure accuracy in Marketing Mix Modeling (MMM) with validation and calibration techniques. Optimize your marketing strategies for better ROI today!
Published on: December 15, 2023
Decoding The Wars: TikTok Ads vs Facebook Ads
Check out the key differences between TikTok and Facebook ads. Learn which platform offers better ROI and audience engagement for your marketing strategy.
Published on: December 11, 2023
Proactive Marketing Measurement Strategies For CMOs Before 2024: Insights From Angelina Eng
Gain actionable insights from Angelina Eng on embracing first-party data, navigating cookie deprecation, and leveraging AI in modern marketing measurement strategies.
Published on: December 11, 2023
How to Measure Causal Impact in Marketing?
Unlock marketing success! Learn the art of causal impact analysis – from A/B tests to counterfactuals. Master the evidence ladder and boost ROI. Dive in now!
Published on: December 4, 2023
How To Measure & Act On Incrementality In Marketing
Explore how incrementality measurement can revolutionize your marketing strategy. Learn methods to measure, optimize, and maximize the impact of your campaigns.
Published on: December 1, 2023
How Does Identity Resolution Play A Critical Role In The Future of Marketing?
Discover how identity resolution optimizes omnichannel marketing strategies. Learn to connect customer touchpoints for personalized experiences & enhanced ROI.
Published on: December 1, 2023
A Beginner’s Guide to Incrementality Testing
Measure the true impact of marketing campaigns with incrementality testing. Learn types, calculation methods, and apply it to scenarios for optimized results. Discover the channels and metrics that matter, overcoming challenges, and navigating privacy-first regulations. Elevate your advertising investment with a data-driven approach.
Published on: November 30, 2023
6 Marketing Outcomes You Are Missing Out On Without First-Party Data
With the correct strategies, first-party data can bring along many benefits, including high ROI. In this article, we deep dive into six such use cases for
