Read the latest blog from Lifesight
Published on: November 30, 2023
Slashing Marketing Budgets to Survive the Recession? We Have A Better Alternative
Recession marketing advice: Don't slash budgets! Learn how holistic ad measurement can transform the game
Published on: November 30, 2023
Roadblocks to personalization and How you can solve for them.
Much is said about personalization in the world of data tsunami but not many brands have been able to get it right, despite all the customer data they
Published on: November 30, 2023
Identifying and Reaching Your Target Market with Digital Marketing
Learn how to define your target market, create customer personas, analyze market segments, and recognize pain points for a successful digital marketing strategy.
Published on: November 30, 2023
A New Twist on Privacy and Personalization: The Data Enrichment, Identity Resolution, Data Clean Room Trinity
With tracking and identifier landscapes changing, identity resolution and data enrichment in data clean rooms is the way forward. Learn More!!
Published on: November 30, 2023
Optimize omni-channel retail marketing in the new normal with identity resolution
With ID resolution marketers can stitch siloed data to gain deep insights of their consumers to truly understand their customers in the new normal.
Published on: November 30, 2023
Lifesight Audiences: 3 Use Cases for Every Advertising & Media Agency
Lifesight Audiences & customer intelligence use cases to improve ROAS, boost personalization efforts, create channel strategies & increase store footfall
Published on: November 30, 2023
How to Choose the Most Robust Tool for Single Customer View
With the correct strategies, first-party data can bring along many benefits, including high ROI. In this article, we deep dive into six such use cases for
Published on: November 30, 2023
The Ultimate Guide for Agencies to Generate High ROI OOH Advertising
Transform your OOH campaigns with Factori innovative approach. Discover hyper-targeting, retargeting, and measurement strategies
Published on: November 30, 2023
The Truth About First Party Data – Not as Easy as It Sounds
Deliver highly personalized content and ads with data enrichment to drive higher engagement and provide better consumer experiences
