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  • measure marketing roi 323c921835 - Lifesight

    How to measure the marketing ROI?

  • Understanding Consumer Behavior a40fa2b9a1 1 - Lifesight

    Published on: November 30, 2023

    Understanding Consumer Behavior

    This article will take an in-depth look at various factors that influence consumer behavior and the psychological factors that affect decision-making

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  • This 3 Phase Omnichannel Strategy Will Help Brands Thrive In A Post Pandemic World 03e7808204 1 - Lifesight

    Published on: November 30, 2023

    This 3-Phase Omnichannel Strategy Will Help Brands Thrive In A Post-Pandemic World

    Alternative data sets must come together to help brands get a better hold on their audiences and build an effective COVID- and post-COVID marketing and

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  • effective marketing strategies for target market 236d89f595 1 - Lifesight

    Published on: November 30, 2023

    Understanding Your Target Market: The Key to Effective Marketing Strategies

    Are you looking to create effective marketing strategies? Understanding your target market is key! Check out our blog to learn

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  • Recession marketing lessons from advertising measurement experts 1c8e5820e0 1 - Lifesight

    Published on: November 30, 2023

    Slashing Marketing Budgets to Survive the Recession? We Have A Better Alternative

    Recession marketing advice: Don't slash budgets! Learn how holistic ad measurement can transform the game

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  • Roadblocks to personalization and How you can solve for them 74b97c5a7c 1 - Lifesight

    Published on: November 30, 2023

    Roadblocks to personalization and How you can solve for them.

    Much is said about personalization in the world of data tsunami but not many brands have been able to get it right, despite all the customer data they

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  • Identifying and Reaching Your Target Market with Digital Marketing c4b957aeff 1 - Lifesight

    Published on: November 30, 2023

    Identifying and Reaching Your Target Market with Digital Marketing

    Learn how to define your target market, create customer personas, analyze market segments, and recognize pain points for a successful digital marketing strategy.

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  • data cleanup enrichment and identity resolution 8cbb2d7be6 1 - Lifesight

    Published on: November 30, 2023

    A New Twist on Privacy and Personalization: The Data Enrichment, Identity Resolution, Data Clean Room Trinity

    With tracking and identifier landscapes changing, identity resolution and data enrichment in data clean rooms is the way forward. Learn More!!

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  • Optimize omni channel retail marketing in the new normal with identity resolution 702c11600c 1 - Lifesight

    Published on: November 30, 2023

    Optimize omni-channel retail marketing in the new normal with identity resolution

    With ID resolution marketers can stitch siloed data to gain deep insights of their consumers to truly understand their customers in the new normal.

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  • Lifesight Audiences 3 Use Cases for Every Advertising and Media Agency a8aa0a2550 1 - Lifesight

    Published on: November 30, 2023

    Lifesight Audiences: 3 Use Cases for Every Advertising & Media Agency

    Lifesight Audiences & customer intelligence use cases to improve ROAS, boost personalization efforts, create channel strategies & increase store footfall

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