Read the latest blog from Lifesight
Published on: October 25, 2024
The Million Dollar Question: How Can Mobile Apps Acquire Customers Cost Effectively?
Explore how mobile apps can invest better in acquisition channels by shifting from short-term, surface-level metrics to a long-term, data-driven approach that unlocks real growth potential.
Published on: November 29, 2023
Three Opportunities For Marketers In A Privacy-First World
Many evolutions are in progress in the marketing world as we speak, giving marketers and brands the opportunity to start fresh by laying stronger
Published on: November 29, 2023
The Benefits of Targeted and Omni-Channel Marketing Strategies
Discover the advantages of implementing targeted and omni-channel marketing strategies in your business.
Published on: November 29, 2023
Why the independence of media and measurement is key to transparency in marketing
A commentary on the independence of media and measurement and why it holds the key to transparency in marketing. Read more about it here.
Published on: November 29, 2023
How marketers are preparing for the post-cookie world with first party data
Discover how marketers leverage first-party data for personalized advertising in a cookie-less future. Learn from Lifesight's solutions for data enrichment, segmentation, and customer acquisition.
Published on: November 29, 2023
Creating an Effective Customer Data Strategy: Tips for Collecting, Enriching, and Utilizing Customer Data
Discover how to create an effective customer data strategy and leverage it to drive growth and improve customer experiences. Learn more now!
Published on: November 29, 2023
Are You Optimizing Your Programmatic Measurements Strategy?
Find three often-overlooked routes to optimize programmatic advertising success. Learn how Lifesight's platform can enrich your metrics and measurements.
Published on: November 29, 2023
5 Strategies for Achieving Customer Success Goals and Enhancing the Customer Experience
Learn how to build strong customer relationships, optimize your service offerings, and leverage technology to improve your customer support capabilities
Published on: November 29, 2023
3 Trends Disrupting CPG Marketing Like Never Before
Recent trends in connectivity, consumer behaviour, and direct-to-consumer choices have disrupted the CPG sector like never before. Here are 3
Published on: November 22, 2023
Insights On Marketing Mix Modeling And Media Buying In A Privacy First Era
Hear from Rohit Maheswaran, Co-Founder and CPO at Lifesight on how MMM can help you unlock scale and incrementality and optimize your media buying experience
