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  • retail budget planning guide 6ad6a7c99a 1 scaled - Lifesight

    A Guide to Marketing Budget Planning & Forecasting In Retail

  • customer data strategy c8a632621c 1 - Lifesight

    Published on: November 29, 2023

    Creating an Effective Customer Data Strategy: Tips for Collecting, Enriching, and Utilizing Customer Data

    Discover how to create an effective customer data strategy and leverage it to drive growth and improve customer experiences. Learn more now!

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  • Are You Optimizing Your Programmatic Measurements Strategy c445d866f7 1 - Lifesight

    Published on: November 29, 2023

    Are You Optimizing Your Programmatic Measurements Strategy?

    Find three often-overlooked routes to optimize programmatic advertising success. Learn how Lifesight's platform can enrich your metrics and measurements.

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  • customer success strategies dff30693bb 1 - Lifesight

    Published on: November 29, 2023

    5 Strategies for Achieving Customer Success Goals and Enhancing the Customer Experience

    Learn how to build strong customer relationships, optimize your service offerings, and leverage technology to improve your customer support capabilities

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  • 3 trends disrupting CPG marketing like never before c05fc2c325 1 - Lifesight

    Published on: November 29, 2023

    3 Trends Disrupting CPG Marketing Like Never Before

    Recent trends in connectivity, consumer behaviour, and direct-to-consumer choices have disrupted the CPG sector like never before. Here are 3

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  • Insights On Marketing Mix Modeling And Media Buying In A Privacy First Era ft Rohit Maheswaran f16c1abd05 1 - Lifesight

    Published on: November 22, 2023

    Insights On Marketing Mix Modeling And Media Buying In A Privacy First Era

    Hear from Rohit Maheswaran, Co-Founder and CPO at Lifesight on how MMM can help you unlock scale and incrementality and optimize your media buying experience

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  • Panel event repurposing a652168813 1 - Lifesight

    Published on: November 21, 2023

    5 Things Recommended By Experts To Overcome Signal Loss And Identity Issues

    Check expert insights on overcoming signal loss & identity issues in advertising. Learn about first-party data solutions and strategies for marketing success.

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  • Top Measurement Mistakes Most Marketers Make 3b490bcaec 1 - Lifesight

    Published on: November 21, 2023

    Top 5 Marketing Measurement Mistakes & How To Avoid Them

    Learn how to avoid common marketing measurement mistakes for better ROI. Discover solutions to enhance your data-driven marketing strategy. Book a demo now!

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  • incrementality vs ab testing

    Published on: November 20, 2023

    The Distinct Roles of Incrementality Testing and A/B Testing

    Explore the differences between Incrementality Testing and A/B Testing. Learn when to use each method for assessing the marketing strategies effectively.

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  • Packaged CDP vs Composable CDP What are the differences a1c925b725 1 - Lifesight

    Published on: November 7, 2023

    Packaged CDP Vs Composable CDP: What Are the Differences ?

    Explore the differences between Packaged and Composable CDPs, and learn how to choose the ideal Customer Data Platform for your business's data strategy.

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