BFCMbeyond title - Lifesight

Unlock Year Round Growth & Profits

Maximize BFCM success & future growth with better measurement

Discover expert insights and actionable tactics to optimize your Black Friday and Cyber Monday campaigns while driving continuous growth throughout 2025

Ecommerce measurement playbook for BFCM 2024 - Lifesight

EBOOK

Marketing Measurement playbook for BFCM 2024

A 9 step guide on driving optimal growth this shopping season.

This playbook is designed to equip you with actionable insights, cutting-edge strategies, and a deep understanding of the tools you need to not only survive but thrive during the holiday season.

The Million Dollar Question How Can Mobile Apps Acquire Customers Cost Effectively - Lifesight

The Million Dollar Question: How Can Mobile Apps Acquire Customers Cost Effectively?

Explore how mobile apps can invest better in acquisition channels by shifting from short-term, surface-level metrics to a long-term, data-driven approach that unlocks real growth potential.

The Effectiveness Gap Why agencies need to update their measurement tool stack 2 - Lifesight

The Effectiveness Gap: Why Agencies Need To Update Their Measurement Tool Stack?

Explore why updating your agency’s measurement tools is critical to closing the effectiveness gap, proving ROI, and driving long-term growth.

Set yourself up for the real success

Create the right foundation for BFCM and your 2025 growth with the winning strategies

See what the true success with right measurement toolkit looks like

Check out how Lifesight is helping these businesses make better decisions during BFCM & beyond

  • Lifesight's forecasting and optimization drove 45% YOY increase in iRevenue during BFCM

    How forecasting & optimization drove 45% YOY iRevenue boost during BFCM

    A leading electronics retailer in the U.S. faced steep competition and rising bid prices during the crucial Black Friday and...

  • causal-based MMM drove record BFCM sales for a DTC Beauty brand

    Lifesight’s causal-based MMM drives record BFCM sales for DTC beauty brand

    A DTC beauty brand sought to boost their Black Friday and Cyber Monday (BFCM) sales but faced uncertainty about the...

  • Home accessories brand 4X sales during BFCM period

    Lifesight drives 4x sales increase for home accessories brand during BFCM

    A top home accessories brand faced challenges with outdated data and shifting consumer behaviors as they prepared for the BFCM...

  • iROAS optimization boosted iRevenue by 45% for a omni-channel Retailer

    Lifesight’s iROAS optimization boosts iRevenue by 45% for omni-channel retailer

    A prominent omnichannel retailer struggled to grow both online and in-store sales due to a limited focus on ROAS. They...

  • 32% incremental iRevenue for a omni-channel Retailer

    Lifesight boosts 32% incremental iRevenue for omni-channel retailer

    A leading U.S. omni-channel retailer needed to optimize both online and in-store conversions while avoiding heavy discounting. With a focus...

The world’s most innovative brands grow during BFCM & beyond with better measurement