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IN THIS STORY

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The Objective

A leading electronics and technology retailer in the US wanted to maximize sales during the Black Friday and Cyber Monday (BFCM) sale period. High bid prices and competition prevented the brand from optimizing media spend, resulting in inefficiencies and missed opportunities across online and offline channels. They partnered with Lifesight to implement a unified measurement framework to optimize their marketing.

The Challenge

  • Rising bid prices led to inefficient media spending.
  • Inability to balance online and offline channel performance.
  • Missed opportunities to adjust ad spend in real-time for high-conversion moments.

Comma - Lifesight We’ve never been so prepared for the BFCM sale period. Lifesight’s predictive analytics and real-time optimization recommendations helped us drive significantly higher sales compared to last year, while keeping our costs in check. end comma - Lifesight

Marketing Director, Electronics brand with $8M monthly marketing spend

The Solution

Lifesight analyzed the brand’s past online and offline performance, identifying channels driving the most incremental sales. The brand tested various media mix and forecasted Q4 sales, anticipating demand fluctuations ahead of BFCM.

Read the full solution

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