Success beyond BFCM: Planning for 2025

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Gain actionable insights into navigating Black Friday and Cyber Monday with advanced measurement strategies.

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About the event

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Unlock the strategies that define success beyond BFCM. Led by experts Rohit, Carolyn, and Wendy, this session uncovers how brands are adapting to shifting consumer behaviors and overcoming the challenges of data privacy regulations. Dive into advanced measurement techniques like Marketing Mix Modeling & Causal Attribution, and see how unified frameworks and incremental testing are transforming marketing outcomes.

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Key Predictions for BFCM: Discover emerging consumer behaviors and how they shape marketing strategies.
Addressing Data Privacy Challenges: Learn how evolving regulations impact tracking and attribution models, and explore privacy-centric measurement tools.
Unified Measurement Frameworks: Understand the power of Marketing Mix Modeling (MMM) and Causal Attribution to align marketing spend with business goals.
From Incremental Tests to Big Wins: Learn how pre-BFCM experiments can guide your media investments for a prosperous Q5.
Q&A with Industry Experts: A detailed discussion offering insights and actionable advice on measurement challenges and optimizing strategies for impactful results.

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Speakers

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Behind the Mic

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Rohit Maheswaran

Co-founder & CPO, Lifesight

Enabling brands to turn data into actionable insights, refine measurement strategies, and achieve impactful marketing outcomes.

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Carolyn Bao

GTM Expert and Growth Evangelist, Appsflyer

Empowering brands with innovative strategies that fuel scalable growth, enhance market presence, and drive long-term success.

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link=””][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” text_color=”var(–awb-color5)” fusion_font_variant_text_font=”700″ fusion_font_family_text_font=”Inter” font_size=”var(–awb-custom_typography_5-font-size)” line_height=”var(–awb-custom_typography_5-line-height)” letter_spacing=”var(–awb-custom_typography_5-letter-spacing)” text_transform=”var(–awb-custom_typography_5-text-transform)” margin_bottom=”10px”]

Wendy Sun

[/fusion_text][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” text_color=”var(–awb-color4)” fusion_font_variant_text_font=”var(–awb-custom_typography_7)” fusion_font_family_text_font=”var(–awb-custom_typography_7-font-family)” font_size=”var(–awb-custom_typography_7-font-size)” line_height=”var(–awb-custom_typography_7-line-height)” letter_spacing=”var(–awb-custom_typography_7-letter-spacing)” text_transform=”var(–awb-custom_typography_7-text-transform)” margin_bottom=”10px”]Director, â¨Data Science, Walmart[/fusion_text][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_text_font=”var(–awb-custom_typography_7)” fusion_font_family_text_font=”var(–awb-custom_typography_7-font-family)” font_size=”var(–awb-custom_typography_7-font-size)” line_height=”var(–awb-custom_typography_7-line-height)” letter_spacing=”var(–awb-custom_typography_7-letter-spacing)” text_transform=”var(–awb-custom_typography_7-text-transform)”]

Leveraging AI and data science to decode complex customer behaviors, streamline marketing strategies, and maximize business impact.