Recent Articles
Published on: November 29, 2023
3 Trends Disrupting CPG Marketing Like Never Before
Recent trends in connectivity, consumer behaviour, and direct-to-consumer choices have disrupted the CPG sector like never before. Here are 3
Published on: November 22, 2023
Insights On Marketing Mix Modeling And Media Buying In A Privacy First Era
Hear from Rohit Maheswaran, Co-Founder and CPO at Lifesight on how MMM can help you unlock scale and incrementality and optimize your media buying experience
Published on: November 21, 2023
5 Things Recommended By Experts To Overcome Signal Loss And Identity Issues
Check expert insights on overcoming signal loss & identity issues in advertising. Learn about first-party data solutions and strategies for marketing success.
Published on: November 21, 2023
Top 5 Marketing Measurement Mistakes & How To Avoid Them
Learn how to avoid common marketing measurement mistakes for better ROI. Discover solutions to enhance your data-driven marketing strategy. Book a demo now!
Published on: November 20, 2023
The Distinct Roles of Incrementality Testing and A/B Testing
Explore the differences between Incrementality Testing and A/B Testing. Learn when to use each method for assessing the marketing strategies effectively.
Published on: November 7, 2023
Packaged CDP Vs Composable CDP: What Are the Differences ?
Explore the differences between Packaged and Composable CDPs, and learn how to choose the ideal Customer Data Platform for your business's data strategy.
Published on: November 3, 2023
Feature Release: Optimizing Ad Spend With Lifesight’s MMM & Budget Optimizer
Unlock efficient ad spend optimization with Lifesight's MMM and Budget Optimizer feature release. Maximize ROI effortlessly.
Published on: November 2, 2023
Identifying the true value of TikTok ads using MMM
Learn why measuring TikTok ad performance is challenging and how marketing mix modeling (mmm) can provide deeper insights. Discover Lifesight's solution today!
Published on: October 30, 2023
The Modern Marketer’s Guide to Seasonality In Marketing Mix Modeling
Dive into the intricacies of seasonality in marketing mix modeling, optimizing strategies for holiday campaigns and understanding ROI nuances.
Published on: October 27, 2023
Weighing The Pros and Cons of Incrementality Testing
Explore the benefits and drawbacks of incrementality testing in marketing, ensuring informed campaign optimization decisions.
Published on: October 27, 2023
Unveiling the Ultimate Guide for Measuring Your Holiday Season Success and Beyond
Unlock insights for BFCM success with our Holiday Season Measurement Guide. Learn precision planning, calendar strategies, and actionable tips for optimized campaigns.
Published on: October 25, 2023
What exactly is server-side tracking, and how does it work?
Unlock the evolution of web tracking: from client-side origins to the power of server-side tracking. A journey through data’s history.
