Lifesight Editorial

Track these 29 Key ecommerce metrics throughout the customer journey to boost conversion rates and revenue growth by providing an improved customer experience.

The most important aspects of DTC funding such as challenges brands must overcome to attract investors and the different DTC funding options.

Let's delve into the 12 elements of high-converting product pages that can help you enhance your product page and ensure the success of your e-commerce store.

Brand advocates are groups of like-minded individuals who share a common identity and similar opinions toward a particular brand and try to promote the brand.

Explore the distinct features of single source and multi-touch attribution models in our blog, and find out which best aligns with your marketing goals.

Discover how AI revolutionizes ecommerce by solving 8 common challenges, from personalization to inventory management, enhancing customer experiences.

Discover essential insights into e-commerce fulfillments, from optimizing processes to leveraging technologies, for seamless order management and business growth.

Discover how marketing attribution unravels key insights into your marketing strategy. Learn what types of questions it can answer in our latest blog.

A well-designed loyalty program is the best way to keep customers coming back. Take a look at some of our top picks for customer loyalty apps.

Get inspired with the top 10 Father's Day email examples to create engaging campaigns that honor dads. Drive conversions and make Father's Day memorable.

Unlock the power of A/B testing in ecommerce to boost your online presence. Our comprehensive guide offers strategies, tools and real-world examples. Start optimizing today!

Brand storytelling tips that you can implement, to create a DTC/Ecommerce story that your audience would resonate with.