Lifesight Editorial

In the marketing context, influencers have the knowledge, authority and relationship with their audience, which they develop through engagement on social media.

Learn how to minimize returns and boost customer satisfaction by implementing proactive strategies for reducing ecommerce return rates.

Discover the crucial role of ecommerce hosting for your online business. Explore the best options and essential tips to ensure optimal performance and success.

Boost your ecommerce sales with these 11 must-have email marketing campaigns. From abandoned cart reminders to win-backs, never miss a beat!

Track these 29 Key ecommerce metrics throughout the customer journey to boost conversion rates and revenue growth by providing an improved customer experience.

Brand advocates are groups of like-minded individuals who share a common identity and similar opinions toward a particular brand and try to promote the brand.

Explore the distinct features of single source and multi-touch attribution models in our blog, and find out which best aligns with your marketing goals.

Discover how AI revolutionizes ecommerce by solving 8 common challenges, from personalization to inventory management, enhancing customer experiences.

Discover essential insights into e-commerce fulfillments, from optimizing processes to leveraging technologies, for seamless order management and business growth.

Discover how marketing attribution unravels key insights into your marketing strategy. Learn what types of questions it can answer in our latest blog.

Get inspired with the top 10 Father's Day email examples to create engaging campaigns that honor dads. Drive conversions and make Father's Day memorable.

Unlock the power of A/B testing in ecommerce to boost your online presence. Our comprehensive guide offers strategies, tools and real-world examples. Start optimizing today!