Product
FEATURES

Measure

Measure full-funnel incrementality

Forecast

Forecast profit & growth before spending

Optimize

Optimize spend to deliver incremental profit

Analyze

Align marketing & finance on a single causal truth

METHODOLOGIES

Causal Marketing Mix Modeling

Optimize & forecast for maximum impact

Geo-Based Incrementality Testing

Measure true marketing impact accurately

Incrementality-Adjusted Attribution

Real-time optimization based on causality

SPOTLIGHT

Product overview
Solutions
BY OUTCOME

Prove Incremental ROI
Forecast Profitable Growth
Maximize Media Efficiency
Acquire New Customers Efficiently
Quantify Omnichannel Impact
Align Marketing & Finance Teams
BY Industry

Retail & CPG

See which ads drive in‑store sales

DTC & Ecommerce

Measure incrementality across media channels

Consumer Services & Apps

Acquire users profitably & predictably

BY Role

CMO & VP Growth
CFO & Finance
Performance & Media
Data & Analytics
Resources
LEARN

Blog

Latest insights from our team & industry experts

Case Studies

Success stories of businesses using Lifesight

Downloads

Latest guides, ebooks & reports for your success

Playbooks

Level up your marketing measurement game

Events

Our webinars, podcasts & upcoming events

Lifesight Academy

Become a certified marketing measurement expert

DOCUMENTATION & SUPPORT

Product Tour

Take an interactive tour of our unified marketing measurement platform

Product Updates

Read about our features launches & check our what’s new within our platform

Product Docs

Learn how to use our platform, our methodologies & get support from our experts

Company

About Us
Built to fix broken marketing measurement
Partners
Partnerships that accelerate growth
Team
The minds powering marketing intelligence
Careers
Join us to shape the future of marketing
USEFUL RESOURCES

Glossary
How-to hub
Agency Directory
Dashboard Templates
Success Stories
Pricing

AUTHOR

Akshat Jain

Growth Marketer

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