Integrate with Klaviyo to automatically get email opens, SMS clicks, and other engagement metrics. Sync segments back to Klaviyo for enhanced user engagement, while feeding this data into your MMM for more accurate modeling and optimization.
Key benefits:
- Sync engagement data from Klaviyo for better analysis.
- Automatically update your MMM models with the latest engagement metrics.
- Improve campaign optimization by incorporating user engagement insights from Klaviyo.
