Our latest product updates make it easier for marketers to integrate all their data sources with Lifesight, declutter their view in the attribution dashboard, and improve the cause and effect relationships between factors of influence for our Causal Inference models.

Let’s deep-dive into it:

## Custom API: Enhancing data integration and insights

Want to integrate a data source with Lifesight but don’t see it in our list of native integrations? Introducing Custom API. Here’s what it brings to your marketing efforts:

– Effortless integration: With Custom API, you can bring in data from any of your sources into Lifesight without writing a single line of code.
– Enhanced customer journeys: Once you bring all your marketing data in and our platform stitches all the data together and provides you with a comprehensive view of your customers journey.
– Superior attribution data: Get accurate data insights for attribution, ensuring you know precisely how your marketing efforts contribute to your goals.

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