FOR CFO & Finance

Give your board a P&L you can defend

Turn channel noise into finance‑grade clarity: incremental revenue, CAC payback, margin impact, and forecast certainty-on one trusted dashboard.

See Lifesight in action. Take an interactive tour

Give your board a P&L you can defend
New Balance - Lifesight
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- Lifesight

Why finance leaders choose Lifesight

Incrementality over anecdotes.

We quantify what your media actually causes-not what platforms claim-using geo‑experiments, in‑platform lift studies, and MMM calibrated into a single “suite of truth.

Built for board conversations

KPIs map to business outcomes (EBITDA, cash, LTV/CAC, payback, contribution margin). We de‑emphasize vanity metrics and present effect sizes that tie to revenue, profit, and share.

Confidence where spend concentrates

With disruptor and retail brands still concentrating the majority of paid dollars in Meta/IG and TikTok, you need channel‑agnostic validation before shifting (or cutting) budgets.

Backed by how marketers actually measure now

90% of brands rank incrementality testing among their top two most‑trusted methods—so Finance can trust the method, not just the message.

What Lifesight does for Finance

Prove causal impact (iROAS) on revenue & profit

Get an incrementality-adjusted P&L with geo-based experiments, then scale results portfolio‑wide. We pre‑test power, normalize for seasonality – so Finance can rely on the math.

Prove-causal-impact-(iROAS)-on-revenue-&-profit
Turn models into money

Turn models into money

MMM for cross‑channel budget → Experiments for ground truth → Simulation for “next‑$1” allocation → Implementation guardrails tied to payback and margin. Finance signs off on strategy before dollars move.

Eliminate mis‑credit and over‑spend

Remove reliance on last‑click/MTA which frequently inflates harvest tactics like branded search and retargeting.

Eliminate mis‑credit and over‑spend - Lifesight
Report in the language of the board

Report in the language of the board


Get board-ready defensible metrics like Incremental Revenue, iROAS, Payback, Contribution Margin, New‑Customer Mix and more

Questions Finance can answer in minutes

Questions Finance can answer in minutes

If we cut branded search 30%, what revenue do we actually lose?

What’s the true marginal return of TikTok vs. Instagram prospecting next quarter?”

“How much ‘non‑incremental’ retargeting spend can we safely reallocate to top‑funnel without hurting EBITDA?”

“Which regions justify heavier CTV this quarter?”

How we implement

90‑day truth‑set

Ingest sales/returns, spend, campaigns and costs; reconcile with finance actuals.

Baseline MMM + experiments

1–2 geo‑RCTs on biggest line items (e.g., branded search, retargeting) to set multipliers.

Reallocation & guardrails

Move budgets with CFO‑approved thresholds

Quarterly calibration

Repeat small, well‑powered tests; update multipliers; refresh forecast curves.

Frequently asked questions

 We anchor everything in incremental revenue and contribution margin. Experiments and calibrated models reconcile to orders and bookings, with a full audit trail from spend → lift → margin → payback. No black‑box ROAS – just finance‑ready evidence.

Yes. You’ll get marginal ROI curves and “what‑if” simulations (mix shifts, price/promo, regional plans) that roll up to revenue, gross margin, and cash payback windows – so budget changes can be approved with quantified upside and risk bands.

 We use controlled tests for ground truth, calibrate models to those results, and show sensitivity ranges (best/base/worst). Every assumption is documented so finance can audit the path from inputs to outcomes.

 Marketing reviews include a finance‑grade pack: spend vs. incremental revenue, CAC payback, variance vs. plan, and recommended reallocation. Budget decisions shift from debate to evidence‑based approvals.

 Lifesight operates on privacy‑by‑design principles with encryption in transit/at rest, role‑based access, consent controls, and enterprise data‑processing agreements. We minimize PII movement and provide governance logs for compliance reviews.

Total cost is offset by eliminating non‑incremental spend and vendor overlap. More importantly, the value shows up in measurable lift and faster payback-not vanity metrics-so ROI is visible in the P&L, not just dashboards.