FOR CMO & VP Growth

Prove the Plan.
Win the Board.

Forecast incremental revenue, profit, and CAC-before a dollar is spent. Share a CFO‑ready plan with risk bands, then keep everyone aligned on a single causal P&L as you execute.

See Lifesight in action. Take an interactive tour

Prove-the-Plan-Win-the-Board
New Balance - Lifesight
Subway - Lifesight
Dyson - Lifesight
Costa Coffee - Lifesight
Ray Ban - Lifesight
KFC - Lifesight
San Miguel - Lifesight
Decathlon - Lifesight
Sunglass hut - Lifesight
Krispy Kreme - Lifesight
Goodr - Lifesight
Shopback - Lifesight
Seidensticker
Segugio - Lifesight
Mavriq - Lifesight
Hedley Bennett - Lifesight
Euromaster 1 - Lifesight
Nurture Life
Much Better Adventures - Lifesight
British American Tobacco
KTM - Lifesight
Mango 1 - Lifesight
Mango - Lifesight
Spendless - Lifesight
Ponos - Lifesight
Pretty Fit - Lifesight
Eu yan Sang - Lifesight
Grohe - Lifesight
Guardian - Lifesight
Castrol - Lifesight
Harvey Beef - Lifesight
Sealy - Lifesight
OsborneHomes - Lifesight
IKEA - Lifesight
Scorewarrior - Lifesight
Bath Body Works - Lifesight
BetterBrand - Lifesight
- Lifesight

The outcomes growth leaders want

Confident budget allocation

Across brand, performance, retail media, and creators based on incremental impact (not click paths).

Faster growth at lower CAC

By rebalancing away from non‑incremental, lower‑funnel tactics and funding the channels that create new demand.

CFO‑grade evidence

That connects marketing to revenue, margin, and CLV, not vanity metrics-aligned to a rigorous learning agenda.

Future‑proof measurement

that withstands privacy changes, platform black boxes, and shortening attribution windows.

What Lifesight gives a CMO

A holistic view of marketing contribution

  • Comprehensive understanding of what’s working across paid, owned, and retail media—ready for decisioning.

  • Executive views: incremental revenue, iROAS, marginal return curves, and budget recommendations by channel & tactic.

A holistic view of marketing contribution
Incrementality‑based measurement

Incrementality‑based measurement

  • Geo-based incrementality testing for measuring causal lift using an always-on technique that maximizes accurate reads across your portfolio.

  • MMM for cross‑channel budgeting, calibrated to experiments to keep coefficients honest.

  • Incrementality-adjusted Attribution that provides granular, real-time calibrated numbers that you can trust to optimize your campaigns.

Planning & Optimization that moves the P&L

  • Always‑on incremental attribution for day‑to‑day decisions; quarterly budget reallocation from MMM + lift.

  • Creative & brand impact tracking tied to revenue (e.g., the brand metrics that actually move business results).

Planning & Optimization that moves the P&L
A Board‑ready Learning Agenda

A Board‑ready Learning Agenda

  • MESI workflow – Model → Experiment → Simulate → Implement – so every quarter improves the next.

  • Governance to align Marketing, Finance, and Media on hypotheses, success criteria, and the decisions results will unlock.

Future proof yourself with clear tactics

Debias paid search & retargeting

Prove the incremental share of these harvesters; right‑size spend; redeploy savings into demand creation that lifts all boats.

Fund brand at the right level

Model brand’s sales tail and its halo on performance; use lift + MMM to set a defendable brand:performance ratio.

Channel expansion with confidence

Take TikTok/YouTube/CTV from “promising” to “proven” via geo‑RCTs and marginal return curves, then scale.

Creator & UGC efficiency

Quantify creator content’s incremental impact vs. polished ads; fund the formats that move thumbstops and revenue.

Retail media / marketplace trade‑offs

Use portfolio iROAS to balance Amazon/Walmart vs. DTC, protecting margin while capturing demand.

How it works

Connect & clean

Ingest media, commerce, and customer data to a unified, decision‑ready model.

Diagnose

Reveal non‑incremental spend, brand–DR balance, and the fastest high‑confidence reallocation wins.

Prove

Run targeted experiments to answer the big blockers, calibrate MMM, and finalize budget shifts.

Operationalize

Standardize the Learning Agenda (MESI), quarterly re‑allocation, and an exec reporting cadence.

Frequently asked questions

Lifesight unifies customer data and ties every tactic to incremental outcomes-new customers, revenue, LTV, and payback. You’ll see where budget is wasted, where marginal returns are strongest, and how to rebalance mix (brand vs. performance, channel vs. channel) to maximize profitable growth.

 Yes. We combine controlled experiments (e.g., geo‑lift) with calibrated models to quantify brand’s incremental sales, halo on performance, and medium‑term payback. You’ll get clear evidence for C‑suite and board conversations-beyond platform‑reported ROAS.

 A growth command center: unified metrics (iROAS, CAC payback, marginal ROI curves), mix recommendations, and test‑and‑learn plans mapped to your targets. You’ll know where the next dollar delivers the most incremental growth – and what to stop.

Traditional CDPs store and route data; Lifesight unifies, measures, and decides. We connect identity + business outcomes to causal measurement so you can reallocate spend with confidence and activate the winning mix across ad platforms.

No. Lifesight plugs into your existing stack with pre‑built connectors and decision templates. We handle test design, calibration, and governance so your team can focus on creative, offers, and strategy.

Clear, defensible lifts in incremental revenue and NCA growth, faster CAC payback, and material budget redeployment from non‑incremental to higher‑return tactics-supported by a transparent audit trail and repeatable tests.