Lifesight is a unified marketing measurement platform that leverages advanced methodologies like marketing mix modeling, incrementality testing, and causal attribution to accurately measure the impact of marketing on business KPIs. Our platform empowers fast-growing brands to make data-driven decisions, optimize their marketing spend, and achieve better business outcomes with confidence.

How does Lifesight’s platform work?

Lifesight integrates data from all your marketing channels, both online and offline, to provide a comprehensive view of your marketing performance. Using AI-powered insights, our platform analyzes the true causal impact of each marketing tactic, allowing you to optimize your budget, forecast outcomes, and drive predictable growth.

What methodologies does Lifesight use to measure marketing effectiveness?

Lifesight employs three core methodologies: Marketing Mix Modeling to identify and optimize impactful channels, Incrementality Testing to measure the true incremental lift of your campaigns, and Causal Attribution to provide accurate, causality-driven insights. These methodologies work together to deliver a holistic understanding of your marketing performance.

Who can benefit from using Lifesight?

Lifesight is designed for C-level, marketers, finance leads, media planners, marketing operations managers, marketing scientists and data analysts. Our platform is ideal for fast-growing brands who want to get their marketing and finance teams to work collaboratively towards the same goals. It is designed for teams who are serious about maximizing the impact of their marketing initiatives and are transparent and accountable for their work.

How is Lifesight different from other marketing measurement platforms?

Lifesight stands out by combining proven marketing measurement methodologies with AI-powered insights in a single, unified platform. Unlike traditional tools that rely on flawed attribution models, Lifesight provides accurate, causal measurements that eliminate data silos, enhance decision-making, and drive real business growth.

What pricing options does Lifesight offer?

Lifesight offers a simple pricing plan tailored to meet the needs of businesses of all sizes. Whether you’re a startup or a large enterprise, our pricing is designed to provide you with the tools you need to optimize your marketing spend without breaking the bank. We offer a flat annual subscription fee along with monthly retainer fees for optional marketing science services.

How secure is my data with Lifesight?

Data security and privacy are top priorities for Lifesight. We implement robust security measures, including encryption, secure data storage, and regular security audits, to ensure that your marketing data is protected. Additionally, Lifesight is ISO 27001 and SOC2 Type 2 certified and we comply with all major data protection regulations like GDPR and CPRA to safeguard your information.

What kind of support does Lifesight offer?

Lifesight provides comprehensive support to ensure you get the most out of our platform. This includes free onboarding, training resources, and access to our dedicated support team. We also offer world class marketing science services that serves as a fully managed platform offering. Whether you need help setting up your account or optimizing your marketing strategies, we’re here to assist you every step of the way.

How can I get started with Lifesight?

Getting started with Lifesight is easy. You can request a demo through our website to see our platform in action and understand how it can benefit your business. Alternatively, you can start a free trial to explore our features and experience firsthand how Lifesight can transform your marketing measurement and optimization processes. Once you are ready to see how our platform can be used with your data, we offer a free pilot program that will let you experience the power of our platform with your own data, before you decide to subscribe.

Unified Measurement OS

Causal Attribution + Incrementality + Causal MMM

One clear view of marketing performance – unify your view, trust your data, and scale profitably

The Leader in Unified Marketing Measurement

0B+

Ad Spend Measured

Companies Trust Us

Average Sales Lift

Unified Platform

Your Unified Measurement OS

Your future-proof measurement stack

Geo-based Incrementality Testing

Understand true causal lift with fast & rigorous geo & time-based experiment design & deployment.

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Causal Marketing Mix Modeling

Find optimal spend levels for your goals & predict outcomes with precision using our proprietary ensemble forecasting

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Incrementality-adjusted Attribution

Get accurate, real-time and granular optimization recommendations powered by causal insights

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Proven results that speak for itself

Ecommerce

“As a Direct-to-consumer brand with complex omnichannel marketing, we always struggled to know how our CTV ads were impacting digital conversions. But not anymore…”

23%
increase in iROAS

18%
increase in total revenue

Marketing Director, DTC footwear brand

Retail

“With seasonal fluctuations and increasing competition, we needed to maximize every marketing dollar. Lifesight gave us the insights to confidently shift spend between digital and traditional channels.”

15%
increase in branded search

48%
increase in iROAS on-season

Brand Strategy Manager, Retail Chain

Travel

“Our ticketing partnerships were always difficult to measure accurately. Lifesight’s MMM finally gave us visibility into the full customer journey by connecting all the dots between offline and online ads.”

17%
increase in booking from partners

29%
lift in counter transactions

Acquisition Manager, Online Travel Agency