A top home accessories brand faced challenges with outdated data and shifting consumer behaviors as they prepared for the BFCM sales season. Needing to refine their media strategy, they partnered with Lifesight to optimize their campaigns and boost sales.

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Decathlon - Lifesight
Pretty Fit - Lifesight
Harvey Beef - Lifesight
Grohe - Lifesight
Ponos - Lifesight
Mango - Lifesight
BetterBrand - Lifesight
San Miguel - Lifesight
KFC - Lifesight
IKEA - Lifesight
Krispy Kreme - Lifesight
Eu yan Sang - Lifesight
Costa Coffee - Lifesight
Dyson - Lifesight
Sealy - Lifesight
Subway - Lifesight
Seidensticker
New Balance - Lifesight
Guardian - Lifesight
Goodr - Lifesight
Castrol - Lifesight
Bath Body Works - Lifesight
- Lifesight
Spendless - Lifesight
British American Tobacco
Ray Ban - Lifesight
Sunglass hut - Lifesight
OsborneHomes - Lifesight
Mango 1 - Lifesight
Scorewarrior - Lifesight
KTM - Lifesight

Optimizing Media Strategy with Lifesight’s Unified Marketing Measurement

Lifesight’s real-time insights helped recalibrate the brand’s media mix for higher incremental growth.

Challenges:

  • Outdated data from previous campaigns hindered strategic decisions.
  • Difficulty identifying top-selling products driving incremental sales.
  • Inefficient media mix leading to suboptimal ROI.
  • Solution:

Lifesight’s Unified Marketing Measurement platform assessed the latest consumer behavior trends and used geo-testing to adjust media spend. By reallocating the budget to high-performing channels and campaigns, the brand achieved a 4X increase in incremental sales during the BFCM period.

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