A top home accessories brand faced challenges with outdated data and shifting consumer behaviors as they prepared for the BFCM sales season. Needing to refine their media strategy, they partnered with Lifesight to optimize their campaigns and boost sales.

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Optimizing Media Strategy with Lifesight’s Unified Marketing Measurement

Lifesight’s real-time insights helped recalibrate the brand’s media mix for higher incremental growth.

Challenges:

  • Outdated data from previous campaigns hindered strategic decisions.
  • Difficulty identifying top-selling products driving incremental sales.
  • Inefficient media mix leading to suboptimal ROI.
  • Solution:

Lifesight’s Unified Marketing Measurement platform assessed the latest consumer behavior trends and used geo-testing to adjust media spend. By reallocating the budget to high-performing channels and campaigns, the brand achieved a 4X increase in incremental sales during the BFCM period.

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