A top home accessories brand faced challenges with outdated data and shifting consumer behaviors as they prepared for the BFCM sales season. Needing to refine their media strategy, they partnered with Lifesight to optimize their campaigns and boost sales.

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Euromaster
Ponos - Lifesight
Dyson - Lifesight
Much Better Adventures - Lifesight
Costa Coffee - Lifesight
IKEA - Lifesight
Mango 1 - Lifesight
Bath Body Works - Lifesight
Castrol - Lifesight
San Miguel - Lifesight
New Balance - Lifesight
Goodr - Lifesight
Sealy - Lifesight
- Lifesight
OsborneHomes - Lifesight
Decathlon - Lifesight
Spendless - Lifesight
KTM - Lifesight
Guardian - Lifesight
Ray Ban - Lifesight
KFC - Lifesight
Subway - Lifesight
Seidensticker
BetterBrand - Lifesight
Pretty Fit - Lifesight
Scorewarrior - Lifesight
Harvey Beef - Lifesight
Krispy Kreme - Lifesight
British American Tobacco
Eu yan Sang - Lifesight
Grohe - Lifesight
Mango - Lifesight
Sunglass hut - Lifesight

Optimizing Media Strategy with Lifesight’s Unified Marketing Measurement

Lifesight’s real-time insights helped recalibrate the brand’s media mix for higher incremental growth.

Challenges:

  • Outdated data from previous campaigns hindered strategic decisions.
  • Difficulty identifying top-selling products driving incremental sales.
  • Inefficient media mix leading to suboptimal ROI.
  • Solution:

Lifesight’s Unified Marketing Measurement platform assessed the latest consumer behavior trends and used geo-testing to adjust media spend. By reallocating the budget to high-performing channels and campaigns, the brand achieved a 4X increase in incremental sales during the BFCM period.

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