A leading U.S. omni-channel retailer needed to optimize both online and in-store conversions while avoiding heavy discounting. With a focus on driving full-price transactions and acquiring new customers, they sought a data-driven strategy for higher profitability.

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Maximizing Omni-channel Performance with Lifesight’s UMM Framework

Lifesight's data integration helped optimize budget allocation and drive profitable growth.

Challenges:

  • Difficulty increasing both in-store and e-commerce conversions.
  • Reliance on discounting strategies to acquire new customers.
  • Inefficient budget allocation across various marketing channels.

Solution:

Lifesight implemented a causal-based MMM to evaluate the impact of each marketing channel, optimizing campaigns that focused on full-price transactions. By integrating online and offline data and adjusting spend accordingly, the retailer increased incremental revenue by 32% while improving customer acquisition strategies.

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