A leading U.S. omni-channel retailer needed to optimize both online and in-store conversions while avoiding heavy discounting. With a focus on driving full-price transactions and acquiring new customers, they sought a data-driven strategy for higher profitability.

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Guardian - Lifesight
Bath Body Works - Lifesight
Seidensticker
Grohe - Lifesight
Dyson - Lifesight
Subway - Lifesight
Sealy - Lifesight
British American Tobacco
Mango - Lifesight
Harvey Beef - Lifesight
BetterBrand - Lifesight
OsborneHomes - Lifesight
Krispy Kreme - Lifesight
Mango 1 - Lifesight
Eu yan Sang - Lifesight
New Balance - Lifesight
KTM - Lifesight
KFC - Lifesight
IKEA - Lifesight
San Miguel - Lifesight
Scorewarrior - Lifesight
Castrol - Lifesight
Costa Coffee - Lifesight
Spendless - Lifesight
- Lifesight
Sunglass hut - Lifesight
Goodr - Lifesight
Ponos - Lifesight
Ray Ban - Lifesight
Decathlon - Lifesight
Pretty Fit - Lifesight

Maximizing Omni-channel Performance with Lifesight’s UMM Framework

Lifesight's data integration helped optimize budget allocation and drive profitable growth.

Challenges:

  • Difficulty increasing both in-store and e-commerce conversions.
  • Reliance on discounting strategies to acquire new customers.
  • Inefficient budget allocation across various marketing channels.

Solution:

Lifesight implemented a causal-based MMM to evaluate the impact of each marketing channel, optimizing campaigns that focused on full-price transactions. By integrating online and offline data and adjusting spend accordingly, the retailer increased incremental revenue by 32% while improving customer acquisition strategies.

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