Discover how a leading gaming mobile app company, struggling with post-iOS privacy challenges and online signal loss, leveraged Lifesight’s Marketing Mix Modeling (MMM) to optimize their marketing strategies, resulting in significant business growth.

  • pointer
  • pointer
  • pointer
Guardian - Lifesight
Euromaster
KTM - Lifesight
Spendless - Lifesight
Krispy Kreme - Lifesight
KFC - Lifesight
Goodr - Lifesight
Decathlon - Lifesight
Grohe - Lifesight
Mango - Lifesight
OsborneHomes - Lifesight
Ray Ban - Lifesight
Ponos - Lifesight
IKEA - Lifesight
Bath Body Works - Lifesight
Harvey Beef - Lifesight
Sealy - Lifesight
Mango 1 - Lifesight
British American Tobacco
BetterBrand - Lifesight
San Miguel - Lifesight
Costa Coffee - Lifesight
Pretty Fit - Lifesight
Much Better Adventures - Lifesight
Sunglass hut - Lifesight
Eu yan Sang - Lifesight
New Balance - Lifesight
- Lifesight
Castrol - Lifesight
Dyson - Lifesight
Seidensticker
Scorewarrior - Lifesight
Subway - Lifesight

Learn how to achieve similar results

Optimize your marketing spend and drive growth with data-driven insights.

Challenges

  • Inaccurate measurement of marketing activities due to iOS privacy updates.
  • Over-investment in saturated bottom-of-funnel channels like retargeting and branded search.
  • Difficulty in assessing the true impact of top-of-funnel brand campaigns.

Solution

Lifesight integrated the company’s marketing, sales, and MMP data into a custom MMM, revealing the inefficiencies in their current marketing spend. By reallocating budgets to top-of-funnel brand campaigns across CTV and offline channels, the company achieved better business outcomes without increasing their budget.

Explore the solution in detail.

 

Discover more Case Studies

You may also like

  • Best Practices for Designing Best-in-class Experiments in Advertising

    Published on: February 19, 2025

    Best Practices for Designing Best-in-class Experiments in Advertising

    Optimize your marketing investments with rigorous experimentation, ensuring data-driven decisions that drive real business impact.

    Read blog
  • The Showdown Marketing Attribution vs Incrementality Insights

    Published on: February 18, 2025

    The Showdown: Click-based attribution vs Causal-based measurement

    Move beyond outdated attribution models - embrace causal measurement to uncover true marketing impact and drive real business growth.

    Read blog
  • Agent led growth future with AI agents - Lifesight

    Published on: January 31, 2025

    Meet the new paradigm for GTM strategies: Agent-Led Growth

    Agent Led Growth is a model where autonomous AI agents are the primary drivers of any company's growth and operational initiatives.

    Read blog