How a $1B Gaming mobile app company drove 8% incremental revenue using Lifesight MMM
Discover how a leading gaming mobile app company, struggling with post-iOS privacy challenges and online signal loss, leveraged Lifesight's Marketing Mix Modeling (MMM) to optimize their marketing strategies, resulting in significant business growth.
Learn how to achieve similar results
Optimize your marketing spend and drive growth with data-driven insights.
Challenges
- Inaccurate measurement of marketing activities due to iOS privacy updates.
- Over-investment in saturated bottom-of-funnel channels like retargeting and branded search.
- Difficulty in assessing the true impact of top-of-funnel brand campaigns.
Solution
Lifesight integrated the company's marketing, sales, and MMP data into a custom MMM, revealing the inefficiencies in their current marketing spend. By reallocating budgets to top-of-funnel brand campaigns across CTV and offline channels, the company achieved better business outcomes without increasing their budget.
Explore the solution in detail.
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