Marketing teams often focus mainly on revenue when judging campaign success. However, other key performance indicators (KPIs) like orders, signups, or app downloads are also vital for understanding how effective a strategy is. The challenge is that measuring the true impact (incrementality) of these non-revenue KPIs can be tough with traditional marketing mix models (MMM) and attribution reports. Most existing solutions focus primarily on revenue, leaving other important actions under-optimized.
By enabling incrementality analysis for non-revenue KPIs, you can gain a clearer picture of what drives specific user actions. This valuable insight helps you develop more targeted marketing strategies that optimize for more than just revenue.
The new feature lets you analyze the incremental impact of KPIs like orders and signups within your MMM and attribution reports. By quantifying how much these actions contribute, you can generate more actionable and comprehensive insights beyond just revenue metrics. This leads to better decision-making that aligns more closely with your broader business goals.
Key benefits:
- Measure the true impact of marketing on non-revenue KPIs.
- Gain cross-channel insights to improve strategies beyond revenue.
- Optimize campaigns by analyzing diverse user actions.
- Make data-driven decisions with a full view of performance across KPIs.
