Read the latest blog from Lifesight

Gain actionable insights from Angelina Eng on embracing first-party data, navigating cookie deprecation, and leveraging AI in modern marketing measurement strategies.

Unlock marketing success! Learn the art of causal impact analysis – from A/B tests to counterfactuals. Master the evidence ladder and boost ROI. Dive in now!

Explore how incrementality measurement can revolutionize your marketing strategy. Learn methods to measure, optimize, and maximize the impact of your campaigns.

Discover how identity resolution optimizes omnichannel marketing strategies. Learn to connect customer touchpoints for personalized experiences & enhanced ROI.

Measure the true impact of marketing campaigns with incrementality testing. Learn types, calculation methods, and apply it to scenarios for optimized results. Discover the channels and metrics that matter, overcoming challenges, and navigating privacy-first regulations. Elevate your advertising investment with a data-driven approach.

With the correct strategies, first-party data can bring along many benefits, including high ROI. In this article, we deep dive into six such use cases for

What is consumer identity resolution and why does it matter? Our blog explains the key components and challenges of effective implementation

This article provides a comprehensive overview of Out of Home (OOH) advertising, which uses non-traditional mediums to reach consumers

What brands are now looking to do is to bring demographic and location data sources together for better, deeper, and stronger