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Product recommendations are essentially a filtering mechanism that attempts to anticipate and display the products a user would like to purchase.

A customer loyalty program is a marketing and customer retention strategy that identifies and rewards recurring shoppers.

RFM analysis in retail helps understand different groups of customers, purchase history, analyze shopping patterns & spot most valuable customers from the rest.

Dividing customers into smaller groups based on their behavior not just help target precise audience but also important to run successful marketing campaign.

Explore the 11 e-commerce trends shaping 2024, from livestream shopping to AI-powered personalization. Stay ahead in the competitive e-commerce landscape!

Wondering how to improve online store's SERP ranking? Implement these 11 tips into your ecommerce SEO strategy, and you will see an increase in sales and ROI.

With these abandoned cart and browsing abandonment tactics, it's possible to reach out to a valuable group of customers.

One of biggest challenges for an ecommerce business today is customer satisfaction and here are major customer pain points that brands need to solve right away.

Net Promoter Score (NPS) is customer loyalty & satisfaction metric calculated on a scale of 0 to 10. If you are ecommerce store owner, here is guide for you.