Read the latest blog from Lifesight

Incrementality-adjusted Attribution blends lift and attribution to deliver true iROAS, bridging marketing dashboards with CFO-trusted ROI.

The Best 6 incrementality testing tools for 2025 to prove causal lift, optimize ad spend, and improve ROI with geo tests, MMM & attribution.

Master geo-based incrementality testing: why it matters, how it works, and how to launch statistically sound geo-lift experiments that prove true marketing ROI. Step-by-step design templates, formulas, and real-world case studies.

Discover the top Marketing Mix Modeling (MMM) tools in 2025. Compare features, pricing, and capabilities for data-driven, privacy-safe marketing decisions.

Look at how Multi-Touch Attribution helps map customer journeys, its key limitations in a privacy-first world, and how causal attribution addresses the gaps.

Learn how to measure marketing effectiveness using MMM, Incrementality Testing and Causal Attribution. Drive ROMI, optimize spend, and make data-driven decisions with confidence.

Discover the power of causal attribution in marketing. Measure what really drives success, optimize your budget, and eliminate unprofitable spend for effective growth.

E-commerce brands facing tariff-driven margin pressure must adopt smarter marketing strategies and data-driven insights to protect profitability and optimize spend.

Web analytics tracks user behavior on a website, but true marketing success lies in measurement tools that connect marketing efforts to actual business outcomes.