Read the latest blog from Lifesight
Published on: February 18, 2025
The Showdown: Click-based attribution vs Causal-based measurement
Move beyond outdated attribution models - embrace causal measurement to uncover true marketing impact and drive real business growth.
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Published on: January 31, 2025
Meet the new paradigm for GTM strategies: Agent-Led Growth
Agent Led Growth is a model where autonomous AI agents are the primary drivers of any company's growth and operational initiatives.
Published on: January 20, 2025
Marketing Analytics & Measurement Predictions for 2025
Marketing in 2025 thrives on AI, first-party data, and advanced measurement tools, empowering brands to navigate a complex, privacy-focused landscape.
Published on: January 15, 2025
Marketing Intelligence Agents: Revolutionizing Insights, Recommendations, and Autonomous Actions
Marketing Intelligence Agents (MIA) can automate insights and optimize campaigns, boosting ROI with real-time AI decisions.
Published on: January 15, 2025
Why Marketers Need A Modern Marketing Intelligence Platform to Thrive in 2025
Modern marketing intelligence platforms combine unified reporting with AI-driven actions, enabling marketers to gain clear insights, optimize budgets, and drive growth in real-time.
Published on: January 8, 2025
The Rise of Unified Measurement Framework
The Unified Measurement Framework integrates attribution, MMM, and experiments to overcome marketing data challenges, enabling practical, adaptive, and accountable insights.
Published on: December 31, 2024
Key Marketing Measurement Stats to Supercharge Your Advertising Strategy
Learn how brands can refine performance marketing and ROI with 2024's pivotal measurement trends, budget shifts, and advanced strategies to thrive in 2025.
Published on: December 18, 2024
Trends from 2024 that are shaping the future of marketing measurement in 2025
The marketing landscape underwent seismic shifts in 2024, fundamentally changing how we measure and attribute success.
