Read the latest blog from Lifesight
Published on: February 25, 2025
5 Common Media Measurement Mistakes To Avoid At All Costs
Avoiding common media measurement mistakes is key to making smarter marketing decisions and maximizing ROI in 2025.
Published on: February 21, 2025
Marketing Measurements: Fast & Slow
Effective marketing measurement balances fast insights for quick action and deep analysis for long-term strategy.
Published on: February 19, 2025
Best Practices for Designing Best-in-class Experiments in Advertising
Optimize your marketing investments with rigorous experimentation, ensuring data-driven decisions that drive real business impact.
Published on: February 18, 2025
The Showdown: Click-based attribution vs Causal-based measurement
Move beyond outdated attribution models - embrace causal measurement to uncover true marketing impact and drive real business growth.
Published on: January 31, 2025
Meet the new paradigm for GTM strategies: Agent-Led Growth
Agent Led Growth is a model where autonomous AI agents are the primary drivers of any company's growth and operational initiatives.
Published on: January 20, 2025
Marketing Analytics & Measurement Predictions for 2025
Marketing in 2025 thrives on AI, first-party data, and advanced measurement tools, empowering brands to navigate a complex, privacy-focused landscape.
Published on: January 15, 2025
Marketing Intelligence Agents: Revolutionizing Insights, Recommendations, and Autonomous Actions
Marketing Intelligence Agents (MIA) can automate insights and optimize campaigns, boosting ROI with real-time AI decisions.
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Published on: January 15, 2025
Why Marketers Need A Modern Marketing Intelligence Platform to Thrive in 2025
Modern marketing intelligence platforms combine unified reporting with AI-driven actions, enabling marketers to gain clear insights, optimize budgets, and drive growth in real-time.
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Published on: January 8, 2025
The Rise of Unified Measurement Framework
The Unified Measurement Framework integrates attribution, MMM, and experiments to overcome marketing data challenges, enabling practical, adaptive, and accountable insights.
