Read the latest blog from Lifesight
Published on: August 7, 2025
What is Geo‑Based Incrementality Testing? A Marketer’s Playbook for 2025
Master geo-based incrementality testing: why it matters, how it works, and how to launch statistically sound geo-lift experiments that prove true marketing ROI. Step-by-step design templates, formulas, and real-world case studies.
Published on: June 30, 2025
Best Marketing Mix Modeling Software Tools in 2025
Discover the top Marketing Mix Modeling (MMM) tools in 2025. Compare features, pricing, and capabilities for data-driven, privacy-safe marketing decisions.
Published on: June 30, 2025
Multi-Touch Attribution (MTA): What Is It, Types and How It Works
Explore how Multi-Touch Attribution helps map customer journeys, its key limitations in a privacy-first world, and how causal attribution addresses the gaps.
Published on: June 30, 2025
What is Marketing Effectiveness and How to Measure it?
Learn how to measure marketing effectiveness using MMM, Incrementality Testing and Causal Attribution. Drive ROMI, optimize spend, and make data-driven decisions with confidence.
Published on: June 18, 2025
Causal Attribution in Marketing: What Is It and How Does It Work?
Discover the power of causal attribution in marketing. Measure what really drives success, optimize your budget, and eliminate unprofitable spend for effective growth.
Published on: April 16, 2025
Navigating the Tariffs: How E-commerce Brands Can Protect Profitability?
E-commerce brands facing tariff-driven margin pressure must adopt smarter marketing strategies and data-driven insights to protect profitability and optimize spend.
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Published on: March 27, 2025
Web Analytics vs Marketing Measurement Tool
Web analytics tracks user behavior on a website, but true marketing success lies in measurement tools that connect marketing efforts to actual business outcomes.
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Published on: March 11, 2025
The Great Marketing Measurement Revolution: A Billion-Dollar Opportunity for Agencies in 2025
Agencies embracing advanced measurement will secure long-term, high-margin client relationships in the evolving marketing landscape.
Published on: February 25, 2025
5 Common Media Measurement Mistakes To Avoid At All Costs
Avoiding common media measurement mistakes is key to making smarter marketing decisions and maximizing ROI in 2025.
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Published on: February 21, 2025
Marketing Measurements: Fast & Slow
Effective marketing measurement balances fast insights for quick action and deep analysis for long-term strategy.
