Recent Articles

  • data cleanup enrichment and identity resolution 8cbb2d7be6 1 - Lifesight

    Published on: November 30, 2023

    A New Twist on Privacy and Personalization: The Data Enrichment, Identity Resolution, Data Clean Room Trinity

    With tracking and identifier landscapes changing, identity resolution and data enrichment in data clean rooms is the way forward. Learn More!!

  • Optimize omni channel retail marketing in the new normal with identity resolution 702c11600c 1 - Lifesight

    Published on: November 30, 2023

    Optimize omni-channel retail marketing in the new normal with identity resolution

    With ID resolution marketers can stitch siloed data to gain deep insights of their consumers to truly understand their customers in the new normal.

  • Lifesight Audiences 3 Use Cases for Every Advertising and Media Agency a8aa0a2550 1 - Lifesight

    Published on: November 30, 2023

    Lifesight Audiences: 3 Use Cases for Every Advertising & Media Agency

    Lifesight Audiences & customer intelligence use cases to improve ROAS, boost personalization efforts, create channel strategies & increase store footfall

  • How to Choose the Most Robust Tool for Single Customer View 16d8cff4a2 1 - Lifesight

    Published on: November 30, 2023

    How to Choose the Most Robust Tool for Single Customer View

    Look at how a single customer view helps brands unify data, personalize experiences, and boost ROI with better targeting, insights, and privacy compliance.

  • The Ultimate Guide for Agencies to Generate High ROI OOH Advertising 7be0e7e358 1 - Lifesight

    Published on: November 30, 2023

    The Ultimate Guide for Agencies to Generate High ROI OOH Advertising

    Transform your OOH campaigns with Factori innovative approach. Discover hyper-targeting, retargeting, and measurement strategies

  • The Truth About First Party Data Not as Easy as It Sounds 7e19d1d72f 1 - Lifesight

    Published on: November 30, 2023

    The Truth About First Party Data – Not as Easy as It Sounds

    Deliver highly personalized content and ads with data enrichment to drive higher engagement and provide better consumer experiences

  • omnichannel marketing strategy 80d28fbc71 1 - Lifesight

    Published on: November 30, 2023

    Elevating Your Marketing Reach: Effective Omni-Channel Strategies for Maximum Impact

    Maximize impact with an effective omni-channel strategy: Understand, integrate, and target your audience. Elevate your marketing reach today!

  • Maximizing Your Digital Marketing Reach Strategies For An Omni Channel Approach 896c3fe9c6 1 - Lifesight

    Published on: November 30, 2023

    Maximizing Your Digital Marketing Reach: Strategies For An Omni-Channel Approach

    In this blog, you can see how omni-channel marketing has emerged as a powerful approach to reach and engage target audiences across multiple channels.

  • Delivering empathetic customer experiences with identity resolution 9a26e947c6 1 - Lifesight

    Published on: November 30, 2023

    Delivering Empathetic Customer Experiences With Identity Resolution

    It has become increasingly critical for businesses to take a more holistic approach by individuating and understanding each consumer for who they really are?

  • programmatic advertising and targeting 40a4b5dca5 1 - Lifesight

    Published on: November 30, 2023

    Exploring the Benefits of Programmatic Advertising and Targeting for Digital Marketers

    Are you a digital marketer looking to get the most out of your campaigns? Check out our blog to learn more about the advantages of programmatic advertising

  • 3 Questions that can give your Next Campaign the Competitive Edge 86b9bdd810 1 - Lifesight

    Published on: November 30, 2023

    3 Questions That Can Give Your Next Campaign The Competitive Edge

    In this article, we see which campaign planning questions marketers can answer using a sound attribution model that is capable of not only measurement

  • 3 data integration challenges that modern marketers face be0f724e3f 1 - Lifesight

    Published on: November 30, 2023

    3 Data Integration Challenges that Modern Marketers Face

    Today's data driven marketers find dealing with a humungous amount of siloed data challenging and most of the data integration mechanisms