Influencers

Unlock the full value of influencer marketing

Lifesight empowers you to measure the full impact of influencer marketing, from awareness to conversions, ensuring that every collaboration drives real, measurable growth.

Unlock the full value of influencer marketing - Lifesight

Are your influencer campaigns contributing to long-term business success?

Many brands measure influencer marketing based on engagement metrics like likes and comments, without understanding how influencer content drives actual customer behavior across the full funnel.

Traditional influencer measurement tools often focus on vanity metrics and fail to provide insights into how influencers drive conversions or influence the bottom line.

Competing platforms often focus on short-term campaign results, without showing how influencer partnerships drive long-term brand growth and customer loyalty.

The world’s most innovative brands grow with better measurement

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Seidensticker
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Maximize your influencer marketing performance

Understand how your influencer strategy is driving incremental sales

Eliminate Inaccurate Measurements in Influencer Campaigns

Stop grappling with unreliable metrics that obscure the true performance of your influencer initiatives. Lifesight seamlessly integrates data from all influencer channels, including podcasts and radio, providing a unified and precise view of your marketing funnel. This ensures accurate tracking and measurement, allowing you to prove the effectiveness of your influencer campaigns and focus on strategies that drive genuine growth.

Eliminate Inaccurate Measurements in Influencer Campaigns - Lifesight
Overcome Flawed Influencer Attribution with Causal Adjustments - Lifesight

Overcome Flawed Influencer Attribution with Causal Adjustments

Say goodbye to attribution models that misrepresent your influencer campaign’s impact. Lifesight enhances your attribution reports with advanced causal adjustments, offering a clear view of how each influencer collaboration contributes to your overall marketing performance. By measuring the incremental value generated by your influencer campaigns, Lifesight ensures your investments drive new customer acquisition and additional sales.

Reduce Guesswork with Influencer-Specific Optimization Recommendations

Avoid uncertainty in optimizing your influencer partnerships. Lifesight provides automated, data-driven recommendations based on your influencer-specific KPIs, helping you make informed decisions to scale high-performing campaigns, reduce underperforming ones, and ensure your marketing efforts align with your business goals for maximum ROI.

Reduce Guesswork with Influencer Specific Optimization Recommendations - Lifesight
Avoid Strategic Blind Spots with Comprehensive Influencer Insights - Lifesight

Avoid Strategic Blind Spots with Comprehensive Influencer Insights

Don’t let incomplete data hinder your strategic planning. Lifesight integrates causal attribution into your influencer marketing insights, enabling you to understand the interplay between different influencer channels. This holistic view empowers you to make informed, data-driven decisions that optimize individual campaigns and enhance synergy within your overall marketing ecosystem, driving sustained business growth.

Seamless integrations to all your data

Get started in minutes by integrating all your data into a single place without code.

Lifesight Integrations - Lifesight

Frequently asked questions

Lifesight is a unified marketing measurement platform that leverages advanced methodologies like marketing mix modeling, incrementality testing, and causal attribution to accurately measure the impact of marketing on business KPIs. Our platform empowers fast-growing brands to make data-driven decisions, optimize their marketing spend, and achieve better business outcomes with confidence.

Lifesight integrates data from all your marketing channels, both online and offline, to provide a comprehensive view of your marketing performance. Using AI-powered insights, our platform analyzes the true causal impact of each marketing tactic, allowing you to optimize your budget, forecast outcomes, and drive predictable growth.

Lifesight employs three core methodologies: Marketing Mix Modeling to identify and optimize impactful channels, Incrementality Testing to measure the true incremental lift of your campaigns, and Causal Attribution to provide accurate, causality-driven insights. These methodologies work together to deliver a holistic understanding of your marketing performance.

Lifesight is designed for C-level, marketers, finance leads, media planners, marketing operations managers, marketing scientists and data analysts. Our platform is ideal for fast-growing brands who want to get their marketing and finance teams to work collaboratively towards the same goals. It is designed for teams who are serious about maximizing the impact of their marketing initiatives and are transparent and accountable for their work.

Lifesight stands out by combining proven marketing measurement methodologies with AI-powered insights in a single, unified platform. Unlike traditional tools that rely on flawed attribution models, Lifesight provides accurate, causal measurements that eliminate data silos, enhance decision-making, and drive real business growth.

Lifesight offers a simple pricing plan tailored to meet the needs of businesses of all sizes. Whether you’re a startup or a large enterprise, our pricing is designed to provide you with the tools you need to optimize your marketing spend without breaking the bank. We offer a flat annual subscription fee along with monthly retainer fees for optional marketing science services.

Data security and privacy are top priorities for Lifesight. We implement robust security measures, including encryption, secure data storage, and regular security audits, to ensure that your marketing data is protected. Additionally, Lifesight is ISO 27001 and SOC2 Type 2 certified and we comply with all major data protection regulations like GDPR and CPRA to safeguard your information.

Lifesight provides comprehensive support to ensure you get the most out of our platform. This includes free onboarding, training resources, and access to our dedicated support team. We also offer world class marketing science services that serves as a fully managed platform offering. Whether you need help setting up your account or optimizing your marketing strategies, we’re here to assist you every step of the way.

Getting started with Lifesight is easy. You can request a demo through our website to see our platform in action and understand how it can benefit your business. Alternatively, you can start a free trial to explore our features and experience firsthand how Lifesight can transform your marketing measurement and optimization processes. Once you are ready to see how our platform can be used with your data, we offer a free pilot program that will let you experience the power of our platform with your own data, before you decide to subscribe.